Macao Swot Analysis

1827 Words8 Pages
ABSTRACT: This paper is designed to use SWOT analysis to assess the strengths, weaknesses, opportunities, and threats of Macao International Environmental Co-operation Forum & Exhibition and make the strategic planning to improve the MIECF . The data and information were mainly obtained by the fired trip and survey. The data obtained by the survey was analyzed and commented upon using the average and mean statistical analysis techniques. As the results show,

Keyword: MIECF, SWOT analysis, Strategic planning

1. Introduction
This research group intends to choose MIECF as the analytical target to assess its strengths, weaknesses, opportunities, and threats. Macao International Environmental Co-operation Forum & Exhibition is a premier event initiated by the Government of the Macao Special Administrative Region of the People’s Republic of China, held every year in March or April. The latest events (i.e. 2016MIECF) were held in 31 March to 2 April, 2016, in the Venetian Macao. MIECF is open to the trade and professionals, the registered delegates and also the public. Its strategic aim is nurture environmental business, technology and information exchange between the Pan-Pearl River Delta Region in Southern Mainland China and the international markets. MIECF has the different theme every year, and
…show more content…
Often it is used interchangeably with situation analysis” (Morrison, 2010, p.769). SWOT analysis (or situation analysis) is consists of six steps (i.e. marketing environment analysis, location and community analysis, primary competitor analysis, market potential analysis, service analysis, marketing position and plan analysis) and this research group intends to finish these analysis steps by

More about Macao Swot Analysis

Open Document