Macro Environment Analysis In Singapore

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Macro-environment Analysis – SingPost
Strategic management scholars theorized that the market environment has a strong influence on company strategic decision making and need to be constantly managed in order to maintain the firm strategic and profitability (Aapo Länsiluoto & Tomas Eklund 2008; Chung-An, 2008). The dynamic changes of the business environment may lead to uncertainties, operation constraints, but at the same time create business opportunities and enable management to overcome potential threats (Babatunde & Adebisi 2012). Those firms that are capable to adapt to the environmental changes will successful and remain competitive (Porter 1986) and become more efficient than their competitors (Gimeno & Woo 1996). The PESTEL analysis
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A synthetic approach to religion is the dominant approach in Singapore. In terms of individualism, Singapore is a collectivist society. People belong to in-groups and the family are the model of all social organizations with a moral basis in relationship and task fulfilment always the priority.
A high score in masculine dimension indicates that the society driven by competition, achievement and success. Singapore scores more toward Feminine (48 points). This means that the culture is soft and emphasis on consensus and sympathy are valued and encouraged.
Uncertainty avoidance dimension is the way that a society deals with the unpredictable future. Singapore score low in this dimension as people follow the rules and regulations as a result of high power distance dimension. Singapore has a long term orientation culture to prepare for the future where initiates practical approach, encourage prudence and efforts in modern
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This includes climate, weather, agriculture effects, environmental effects, geographical location and global changes in climate.
Singapore embarked on our green building journey as a commitment to our environment. In a short span of 8 years, the number of green buildings in Singapore had increased a hundred times from a mere 17 in 2005 to almost 1700 in 2013 through the Building & Construction Authority Green Mark certification programme and other various initiatives. According to IMD 2013 word competitiveness yearbook, declares the Singapore is the finest Asian country to work because of its climate and environment policies.
In line with the government initiative, back in 2006, SingPost started its green journey and worked on green building project at headquarters in SingPost Centre (SPC) as to optimise its air-conditioning chiller plant. The project awarded for the 2008 ASEAN Energy Award (Retrofitted Category) at the 26th ASEAN Minister’s Energy Meeting with the an estimated reduction of quarter thousand tons of CO2 emitted a year. Recently, SingPost also committed to support for the Eco-Post Office Project where all Post Offices have been certified green by the Singapore Environment Council (SEC) and some of the initiative includes vehicle emission reduction programme, energy and water conservation measures and waste management plus recycling

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