Macro Environmental Analysis Of Nike

Today the sports industry is a multi-billion dollar business and everyone knows that with hard work and potential you could walk into a world where your next sponsoring deal is just around the corner, but where does this whole industry have its roots?

Nike and their Just Do it slogan is one that is very known throughout the world. Nike is a fortune 500 company. Nike is a major company in sporting products and has put a lot of time in developing the company reputation in reliable and good quality. Nike is very smart in marketing their products to the general public. They use all types of methods to get the company to attract consumers. Nike spend a lot of money on marketing and creating products. Nike has created products with high quality in almost every sport around the global. Nike boosted their credibility and reliability, by manipulated uses of Ethos, Logos and lastly Pathos.

The basketball shoes of Air Jordan series are extremely famous due to their exquisite designs. One could buy the cheap Jordan shoes available in a variety of colors, sizes and types. The Air Jordan shoes too have different specialized styles which gives more options to the buyers. Other than these, buyers can also find the Nike foamposite for sale in the shoes category. Nike is world renowned brand especially for its sport category products. And buying the sneakers, boots and others types of shoes at affordable prices is a profitable deal for

The reason people will buy Nike over the less expensive brands is because how they are advertised and marketed. With all these athletes wearing and promoting these shoes, they are hypnotizing us. We all want to be something like them whether it 's to be fit or extremely good at whatever skill they have. We feel it 's the next step closer to achieving that goal, they can also give you a sense of dominance because you feel you have the best shows on the maker and not everyone can afford them. People also always trie to in the loop with the new

Nikes strategy in the marketing world has evolved every year, growing and becoming stronger and more world wide known. In 1994, Nike in the football world was small and wasn’t keeping up with the big competitor of Adidas.

(Philip,2011) “Marketing environment is consists of the actors and forces outside the marketing department that affect marketing management’s ability to build and maintain successful relationships with target customers” . The marketing environment consists of micro and macro environment .

The Factors that Led to Success and Failure of Nike in its Venture across International Markets

There are many familiar organizations that have successfully used globalization to expand markets and profitability. One of such organization is Nike Inc. Established in 1964 with the name ‘Blue Ribbon Sports’ (BRS) by Phil Knight and Bill Bowerman, the organization began as a distributor and importer of Japanese running shoes before embarking on a project to design its brand, which has become a household name in sportswear industry (O 'Reilly, 2014).

Macro environment is important factor affecting the development of enterprises. A macro environment is the condition that exists in the economy as a whole, rather than in a specific sector or region.(Macro Environment n.d.) Cultures, politics, technology, nature, economy and demographic are the six major forces in the company 's macro-environment.(Kotler & Armstrong 2014, p96）

One of the major factors that influence consumer buyer behaviour is psychological factors. Psychological factors can be distribute into five categories, that is motivation, perception, learning ,beliefs and attitudes and this all can influence a person’s buying choices.

Nike, Inc. is a top supplier and advertiser of sportswear and supplies. The American maker was established on Jan 25, 1964 as Blue Ribbon Sports. In 1978, the new Nike, Inc. was fabricated under the name of Nike.

Macro environmental factors are those irrepressible external factors that affect the company’s decision making process. These factors include demographic, socio-cultural, economic, political-legal and also the natural factors.

Internet and books are being used to understand and to apply some tools and techniques that are useful for this study.

Marketing is collaborating the value of a product, service or brand to customers, as a driving force to promote or sell that product, service or brand.Marketing procedures and skills embrace selecting target markets by carrying out a market analysis and market segmentation, as well as taking into account the consumer behavior and advertising a products value to customers. Marketing is the utmost vital aspect of developing and enlarging your business, and is a speculation that will recompense for itself over and over again.

This indicates those elements over which the marketing firm has control or which it can use in order to gain information that will better help it in its marketing operations. Furthermore, these are the factors close to a business that have a direct impact on its business operations and success. It is important to carry out a full analysis of micro environmental factors prior to decide corporate strategy.