Macro Environmental Factors Affecting Dell
MACRO-ENVIRONMENTAL FACTORS AFFECTING DELL COMPUTERS
Following is an analysis of the external macro-environment that affects Dell Computers. Usually these factors are Political, Economic,Social and technological ( P.E.S.T.) .Such factors usually are beyond the firm’s control and sometimes presents themselves as threats. However changes in the external environment also create new opportunities. Generally these macro environmental are country specific.
POLITICAL FACTORS
The political scenario of a country is affected by factors such as philosophy of political parties, ideology of government or party in power, nature and extent of influence of bureaucracy of primary groups etc. Other factors include government regulations and legal issues that
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The social factors include trends related to groups of people, including their number, characteristics, behavior, and growth projections. Because consumer markets have specific needs and problems, changes in the social environment can affect different markets differently. Trends in the social scenario may increase the size of some markets, decrease the size of others, or even help create new markets. DELL computers has to invest in door-to-door or face-to-face operations to gain consumers faith and consumer’s trust in the company and their …show more content…
These trends can provide opportunities for new product development; affect how marketing activities are performed, or both. For example, advances in information communication technologies provide new products for companies to markt. In the IT industry, technology continues to be smaller and faster than ever. Providing access to technologies developed by institutions has proven to be a key government resource. It was observed that by the year 2000, mainland China’s yearly PC production would reach 7.6 million making it the third largest in the world. The internet is a great opportunity for companies to get their product in the market as well as a fast way to tailor services to its customers. A threat in the technological segment to dell's business China is that access to the internet is
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