3 Obstacle
The problem of Macromedia’s integrated communication is the website. Within the design and programming.
3.1 Macromedia Design
For targeting potential customers Macromedia offers four websites which follow the macromedia corporate identity guidelines. Those guidelines consist of a brand color, which is raspberry pink. The background is grey with ruled patterns. Content is arranged in windows styled tiles. Beside the brand color raspberry pink, every site identifies with different colors. The macromedia logo is consistently represented in all upper left corners. It is a simple grey “m”. For the content there are photos of smiling, young and successful people, that represent the students. The used photos are not always fitting to
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Typing into the web the domain macromedia.de, there is a main website for macromedia. This site is a collection of all Macromedia program purposes. The main website divides into three subcategories that are represented on autonomous websites.
The first one is the “Macromedia Fachhochschule” for several bachelor and master degree studies. The second one is the so called “macromedia akademie”, which is offering apprenticeships. The third page can also be found under “macromedia akademie” although it is different. It offers further education and occupational retraining. At the bottom of the page all subpages share the same contact detail guide rail.
The main page macromedia.de divides the sub pages into four colors. In the first tile there is a seventeen seconds image video of the #youchange campaign. The quote within the video says “Wer ständig glücklich sein möchte, muss sich oft verändern.” by Konfuzius. Obviously they are not counting themselves into
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The corporate colors are grey, raspberry pink and a violet accent. On the first sight, an appealing banner about the talent camp catches the eye. It is not considered to be alike the advertisement from telecom street gigs. Moreover, the visual appearance of the tiles is similar to windows style. When it comes to the study offer it is not user friendly operated. The headline “Bachelorstudiengänge” is advantageously placed in the left top corner. However, it disappears under the colors of other headlines. In addition to that, there are courses placed under the headline resulting it is hard to identify the studies category. The photos of every category is not always representing the course. Through empty spaces, the entire arrangement and presentation is poor. It also transforms into another continuity, when scrolling down. It adapts a classic layout, making the website carination look incomplete. Another important point is that the previous links for the macromedia locations disappears. After choosing a city you can not go back to the macromedia
The little red apple icon with "Top" sign in the middle is an image icon on the right bottom on the screen to bring the screen back to the top. The header has a logo on the left hand side, the site title and the site slogan (screen width 800px or larger) in the middle, the social media icons on the top right corner (they may be below the title if the screen width is really narrow), and the navigation form on the right-bottom corner or the middle-bottom, depends on the screen width or devices. The logo and the site title have links to the home page, and the social media icons have links to the corresponding social media
Ethically evaluative photographs are photographs that bring awareness about social issues that are presented in
Introduction The Department of Veteran Affairs (VA), in accordance with the Government Performance Results Act (GPRA) of 2010, in partnership with the Office of Management and Budget (OMB) has committed to making the VA performance more transparent and accessible. In order to achieve the strategic goals, objectives of the VA and the nested goals of Veterans Benefits Administration (VBA), the Undersecretary for Benefits (USB) has directed implementation of an initiative with the goal of eliminating the use of the current End Product (EP) code system as a method of tracking the workload within VBA. Business Case Currently, VBA Manual 21-4, dated July 24, 2015 prescribes the use of an End Product (EP) system to facilitate accurate control
The website also includes photos that help capture emotion. For instance, The photo of the hospitals economic impact provides the viewers with a feeling of trust and confidence with how genuine the photo’s approach is. The website uses the color white which the psychological meaning of white is purity, innocence, wholeness and completion. The hospital has a genuine look at it with this color on the website for the viewers to feel that their children will be taken care of with
Statement of intent I intend to make a modern responsive website to promote Yosemite national park. This website is intended for people with a general interest in the park. The website that is created should use a simple colour palette and should be simple to navigate single scroll website. Research One source of inspiration for my website is the original Yosemite national park website (https://ww w.nps.gov/yose/index.htm).
Finally I tried to use complex structures like one might see in as higher level publication such as Jet set with sentences like “money and social position are good opportunities we have for happiness” and “they have to show to the rest of the world their power and perfection” . Using these elements I feel I reached my purpose set out in the task. This task addresses the theme of Happiness, money and social position . For this task I chose monthly magazine because I felt that in this
Advertisement plays a big role in our society and it’s a way of attracting people ‘s attention. For instance, McDonald’s website illustrates a vision of focus, perspectives and colors to approach the audience in a way of selling products only using three methods. These methods are logos, pathos, and ethos. Logos is an argument or form based on a logic, pathos make appeals based on emotions and ethos is the form or appeal of character or credibility. Using these three methods is a way to analysis how McDonalds persuade, inform, and reminder in advertisement.
The business is highly customer-focussed that seeks to provide excellent products and services that deliver enjoyment and value-for-money. They desire to develop within a considerate culture that combines autonomy and accountability while maintaining the strong focus on profitability. The company has been in existence with high rate growth being registered as
Just as Sontag emphasises in her essay, photography is useful tool that captures the memories, defenses against anxiety, and brings familiarity. In additional, personally I also believe that photos can empower the world by sharing
The target customers here in case study sport market, whose are Younger’s and their age are form 18 to 34 years. Development well-dressed packaging The second step involve in marketing is to project your product according to the norms, values and custom of the population because when we project our factors have great influence on the product presentation. Implement a unique slogan:
It not only caters products like clothing for both genders, but also shoes, teenagers clothing, accessories and beauty products. Clothing is the key product sold as compared to the rests of the items. In ensuring that business goes well for the company, the management engaged promotions through media advertisements and hand phone apps to let customers view their products easier online and hired people for the various positions in the organisation company example managers, store assistants and supervisors. Though each of them plays a different role, they are an important part to the
Internet technology has new created new medium for designers. Design has become a breathing and living animal that users can interact with. The web has become a natural evolution of skills for broadcast designers while print designers may struggle. When watching a movie, using interactive tools on a properly designed website and flash animation has been an active participant. Technology has enabled online communities in collaboration with the internet to work with designers in solving problems
In addition to these, Nigeria’s biggest photography exhibitions by the Photographers Association of Nigeria (PAN) featuring over 30 and 40 photographers were held in 1995 and 1996. Nigerian photographers have also exhibited successfully in Britain, France, Belgium, Netherlands, Spain, Italy, Japan and USA within the last decade Fiofori (2009:3). This is a positive development. Nigerian creative photographers have through the association made themselves and their works popular. This has given confidence to other organizations and institutions to show and acquire their works into their art collections.
Department: Medienmanagement Program: Media and Communication Management Course: Market-oriented Management Red Bull – Corporate Culture Jan Widow Matrikelnummer: M-33504 Supervisor: Mr. Badr SS 2015 This Project Thesis was submitted to the Macromedia University of applied Science in Munich on the Management Summary: This is the Project Thesis of Jan Widow, for the course Market-oriented Management. The task was to carry out an analysis and/or conception of market-oriented management for the company Red Bull. I chose to present the corporate culture of Red Bull. The methods used were mainly Websites and Scientific Literature.
The university is connected with local and international business, industry and commerce; the teachers are attached to those and often bring in hands-on experience to prepare students with the requirements for latest employment standards. The tuition integrates soft skills, cognitive skills, employability and career skills so that graduates are confident to start their career immediately after