Macromedia Case Study

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3 Obstacle

The problem of Macromedia’s integrated communication is the website. Within the design and programming.

3.1 Macromedia Design

For targeting potential customers Macromedia offers four websites which follow the macromedia corporate identity guidelines. Those guidelines consist of a brand color, which is raspberry pink. The background is grey with ruled patterns. Content is arranged in windows styled tiles. Beside the brand color raspberry pink, every site identifies with different colors. The macromedia logo is consistently represented in all upper left corners. It is a simple grey “m”. For the content there are photos of smiling, young and successful people, that represent the students. The used photos are not always fitting to …show more content…

Typing into the web the domain macromedia.de, there is a main website for macromedia. This site is a collection of all Macromedia program purposes. The main website divides into three subcategories that are represented on autonomous websites.
The first one is the “Macromedia Fachhochschule” for several bachelor and master degree studies. The second one is the so called “macromedia akademie”, which is offering apprenticeships. The third page can also be found under “macromedia akademie” although it is different. It offers further education and occupational retraining. At the bottom of the page all subpages share the same contact detail guide rail.

The main page macromedia.de divides the sub pages into four colors. In the first tile there is a seventeen seconds image video of the #youchange campaign. The quote within the video says “Wer ständig glücklich sein möchte, muss sich oft verändern.” by Konfuzius. Obviously they are not counting themselves into …show more content…

The corporate colors are grey, raspberry pink and a violet accent. On the first sight, an appealing banner about the talent camp catches the eye. It is not considered to be alike the advertisement from telecom street gigs. Moreover, the visual appearance of the tiles is similar to windows style. When it comes to the study offer it is not user friendly operated. The headline “Bachelorstudiengänge” is advantageously placed in the left top corner. However, it disappears under the colors of other headlines. In addition to that, there are courses placed under the headline resulting it is hard to identify the studies category. The photos of every category is not always representing the course. Through empty spaces, the entire arrangement and presentation is poor. It also transforms into another continuity, when scrolling down. It adapts a classic layout, making the website carination look incomplete. Another important point is that the previous links for the macromedia locations disappears. After choosing a city you can not go back to the macromedia

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