Macy's Vs Porters Case Study

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One of our strongest competition and one of the most direct competition of our Company. Macy’s has undoubtedly one of the scariest retailers out there, their strategies are reasonably similar to ours. Both are two of the oldest retailers operating today. Both with over more than 100 years in business. During the beginning days, they where both the staple retailing stores of the 20th-century shopping. Both, are struggling with e-commerce because of the sudden expansion of the market. JC Penney had a various debt problems because of the past CEO Ron Johnson. After taking on billions of dollars in debt, the company is expecting to turn its first annual profit since 2011. Overall, the success of the Company is gradually getting better. Macy’s,…show more content…
Sears have been stale in the last few years. Founded by Richard W. Sears in 1886. The company retailing history have been small. Starting by selling watches by mail order it quickly expanded into one of the biggest retailers in all of America. Currently they are maintaining their stocks in a delicate spot. By, comparing both stocks, this are not your typical stock companies. Specific investors are being located by both companies, investors should have the mentality of willing to risk and lose capital, because both stocks are comparative and unstable. Sears being one of the biggest retailers maintain most of their profits by selling high quality furniture. The stores have grown in the past years but currently they have been in a small decline because of JC Penney and competitive retailers. JC Penney and Sears maintain similar prices and and merchandising variety in furniture, but Sears is lacking clothing, which gives an innate competitive advantage against them. JC Penney stock was at one point down by 33.6%, this was due to the various debt problems of the company by the past CEO. Sears on the other hand, have been going down for…show more content…
Currently Wal-Mart is one of the biggest stores in all of America. It currently hold various stores nationwide and worldwide. Our reason in including Wal-Mart as one of our greatest competitors is because of their vast amount of merchandise. Although, JCPenney and WalMart contain some minor similarities, WalMart is targets more the masses. While, JCPenney tries to find their customers by their marketing strategies. Overall, WalMart is a ‘Super’ store in which people go for the lowest prices as possible, But in JC Penney our advantage is quality merchandise. Although, both companies for the most part could be considered similar, they are not. Some of the merchandise located in JCPenney can't be find at Walmart (Cloths, Furniture, etc.) which in turn gives us a competitive advantage when looking for customers. Despite the fact, that WalMart could be theoretically bigger, JC Penney hold an advantage in which they can ‘predict’ better numbers for

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