Case Study: The Maersk Group

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1.0 INTRODUCTION The Maersk Group is a worldwide conglomerate and operates in about 130 countries with a workforce numbering over 89,000 employees. In addition to owning one of the world’s largest shipping companies, Maersk is involved in a wide range of activities in the shipping, logistics, and the oil and gas industries. The Maersk Group has five core businesses which include Maersk Line, APM Terminals, Maersk Oil, Maersk Drilling and APM Shipping Services. But the focus of this report is on Maersk Drilling. According to Maersk Drilling fact sheet, they support global oil and gas production by providing safe high-efficiency drilling services to oil companies around the world. Today Maersk Drilling is a leader in the North Sea, where they…show more content…
According to LUKOIL estimates (2013), the global demand for liquid hydrocarbons will continue to grow by 1.2% on average annually and will reach 105 mb/d by 2025. The major market pressure in oil demand will come from the transportation sector, a sector where oil is the principal energy source (over 90%). The consumption of liquid hydrocarbons will be on the increase in developing countries due to the fact that the transportation industry is undergoing rapid growth. • Demographic factors The world’s population will continue to grow rapidly. Between 2010 and 2025 global population will grow by more than 1.1 billion people.( United Nation 2013). According to (Mckinsey Global Institute), the greatest population growth is predicted to be registered in developing countries, while in the developed countries population will remain relatively stable. High rates of population growth rate are expected, firstly, in India, which is predicted to become the world’s most populous country by 2020. Explosive population growth is also forecasted for the African countries as a result of improvement in socio- economic conditions and quality of medical services. Including population growth, developing countries will experience the migration of the rural population to the cities, as a result of urbanization. Urbanization and growth of the consumer class in developing countries will, in turn, promote demand for real estate, infrastructure, cars, hi tech goods and, as a result, energy
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