Maestrsk Shipping Line Case Study
MAERSK SHIPPING LINE
1. INTRODUCTION: The Maersk shipping line is the world’s first largest container shipping company. The Maersk line is a private shipping company founded in 1928 by Arnold Peter Moller and known for reliable flexible and eco efficient services. It is a customer focused company. The corporate office is located at Copenhagen, Denmark. It serves customers through 375 offices in 116 countries employing 7100 seafarers and 25,500 land based employees. It has a fleet of 610 vessels with a capacity of 2,933,081 TEU’s. Maersk line is consisting a share of 15.2% of world containerization. It has 59000 customers across the world. It carries 11 million full capacity containers annually and covers almost all the ports in the world.
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Being profitable and delivering sustainable profitable growth
4. Continuously reducing costs and increasing efficiency of the company
5. They help their employees by personal growth and by giving them a motivating place to work
6. Innovation
7. Being good corporate citizens
SHIPPING WITH MAERSK LINE: It has 400 trades all over the world through their vast network of shipping services, each of which is interlinked with each other.
They have the capacity of 3,800,000 TEU of containers and their fleet’s calls 300 ports. Their customers serve clients all over the world, and therefore they are present in every major port from Dutch Harbour in Alaska to port Chalmers on the southern tip of New Zealand. They have the capacity to move 1,000,000 containers 1,000 km each week. And on yearly basis they make 35,000 port calls which is equivalent to 4 port calls each hour. The major routes of Maersk line providing 265 services which are:
1. Asia-Europe – 12 East Bound services, 12 West Bound service and 70 feeder service
2. Africa – 4 direct service and 12 feeder
3. Trans-pacific (asia-america) – 9 east bound service and 9 west bound
4. Latin America – 38 service and 12 feeder
5. Trans-Atlantic (America-Europe, Mediterranean, middle east) – 16
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