Maggi Case Study

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MEGGI
HISTORY
Maggi is an international brand of seasonings, instant soups and noodles owned by Nestlé since 1947. The original company was founded in Switzerland in 1872 by Julius Maggi.
Company history
The original company came into existence in 1875 in Switzerland, when Julius Maggi took over his father 's mill. He quickly became a pioneer of industrial food production, aiming to improve the nutritional intake of worker families. Maggi was the first to bring protein-rich legume meal to the market, and followed up with a ready-made soup based on legume meal in 1886. In 1897, Julius Maggi founded the company Maggi GmbH in the German town of Singen, where it is still based today.
In 1947, following several changes in ownership and corporate structure, Maggi 's holding company merged with the Nestlé company to form Nestlé-Alimentana S.A., currently known in its francophone homebase as Nestlé S.A.
Noodles

Maggi masala noodles
In India and Malaysia, Maggi instant noodles were very popular; Nestle has 39% of the market in Malaysia, where "Maggi" is synonymous with instant noodles; and had a 90% share in India. In Malaysia, fried noodles made from Maggi noodles are called Maggi goreng. In June 2015, it was reported in India that tests had found high amounts of lead and MSG in Maggi noodles, and FSSAI ordered country-wide withdraw and recall for all 9 variants of Maggi Instant Noodles and Oats Masala Noodles.
Dehydrated soup
Like other dehydrated soup mixes, Maggi Onion Soup

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