In the mean time, state high courts of Bihar state high courts ordered to register a first information report (FIR) against two company officials and their brand ambassadors (bincluding Bollywood actors like Amitabh Bachchan, Madhuri Dixit and Preeity Zinta) for promoting mMaggi throughin advertisements. Government of India also accused Nestle of causing damage to Indian consumers by allegedly involving in unfair trade practices and false labeling related to the Maggi noodles product. This led to huge criticisms and protests across the country leading toand state governments banninged the sale of Maggi in their respective states. Maggi’s stock was also pulled away from government run super markets and stores in few
The owners of Sisig sought to be the pioneer Filipino food company by providing unique and memorable customer experience to its clientele. The two individuals, Evan Kidera and Gil Payumo, focused on delivering innovative products and benefitting from a growing customer base. Specifically, being one of the food truck inventors in San Francisco, Senor Sisig had an obligation to revolutionize the sector (Kidera et al., 6). In fact, the decision to operate a unique operational model enabled the company to expand its services from one food truck to current three under its fleet. Through the provision of quality products, Senor Sisig has maximized its returns and continues to be the leading food truck establishment in the Bay Area.
Gucci is one of the luxury brand and biggest selling in Italy. In 1921, Florence, Italy, Guccio Gucci was the founder of Gucci. French holding company Kering was the owner of Gucci Company.Marco Bizzari was the Chief Executive Officer of Gucci Company.The creative director of Gucci was Alessandro Michele. Guccio Gucci was an Italian businessman and fashion designer.In the early 1900s, when Guccio Gucci was young,he was a elevator boy at the Savoy Hotel in London. He really inspired from the upper class guests and luggage by companies.When he returned to Florence,he started making travel bags and accessories.
The new distribution centre is larger than the old facility at 3000 Marsiling Road. With bigger land size, it provides larger capacity for bulk purchasing which helps to improve the sales mix (Sheng Siong, 2015). In 2008, Sheng Siong Group developed and launched house brands products such as canned food, sugar, ice cream and so on. Consumers can save up to 15% from the purchase of house brands products due to low produce cost (Asiaone news, 2008). In the long term, Sheng Siong Group managed to build a stable reputation of providing quality goods at low price with good services.
1. INTRODUCTION TO GAP INC. Gap Inc is a 45 year old retail giant based in the USA and was founded in 1965 by Donald and Doris Fisher. Glenn K Murphy is the current CEO of the company. Gap Inc came across as a store for comfortable casuals, that didn’t make you look like a slob and added a touch of class. Over the years celebrities like Gene Kelly promoted comfort and class through Gap Inc, by wearing Khakis in the Gap Inc’S “Who wore Khakis”
All instant noodle of the same type are referred to as ‘maggi’ regardless of the brand. Popular flavors include curry, chicken, tom yum and asam laksa. Both soup based and dry variants are readily available. Though, instant noodles are usually eaten at home, they are also very popular as restaurant or café meals especially in Mamak shops similar to Hong Kong’s “cha chan teng” cafes. These noodles are usually stir fried with egg and fish cake by using minimum of monosodium glutamate (MSG).
The company is part of the Medco Group of Companies (MedcoEnergi, Capitalizing On Core Competence, 2012). Medco Energi Corporation is owner of two land rings and is a Holding Company for it’s four subsidiaries. Figure 2. 3 Corporate Structure Medco Energi in 1994 (MedcoEnergi, Annual Report 1994, 1994) PT Meta Epsi Antareja Drilling Company (IMEA) with its principal business activity in Onshore Contract Drilling was established in 1983 and owns eight drilling rings, ranging from 1000 HP heli-rings to 2100 HP units capable of drilling to depths of greater than 20,000 feet. The Company has 96% equity interest in MEA (MedcoEnergi, Annual Report 1994,
Furthermore, I would also suggest Gran Meliá to use “Panoramia”, which is great site to have guests posts photos since it linked them to Google Earth & Maps. Finally, I would recommend to integrate their Facebook and Twitter page further, since in Facebook and other social networks they share some great videos that they are not available in Twitter. In conclusion, the marketing tactics of Gran Meliá are customer oriented, very appealing, well integrated (in general), with special care in creating a general brand
ABSTRACT This case study primarily focuses on the International Finance Corporation’s efforts to bring about socio economic development in the region of Magadi division by investing in a key player in the region- Magadi Soda Company. It is part of International Finance Corporation’s efforts to help people out of poverty by investing in the private sector. In this case, the Magadi Soda Ash Company is the key aspect of the private sector of magadi Division. Formerly known as the Magadi Soda Company, Tata Chemicals Magadi joined in the Tata group in 2005. This Tata company is based in the Lake Magadi region in Kenya (about 120km away from Nairobi).