Maggi Case Study

HISTORY OF MAGGI –INDIA:

Nestle (Settle) India Ltd. The Indian inferior of the worldwide FMCG important, Nestle Launched the Maggi brand in India in 1982 with its Introduction of Maggi 2 Minute Noodles, it is a minute noodles item .Through the introduction of Maggi noodles, NIL made an totally a new food category - instant noodles - in the Indian packed food market. Because of its first-force advantage, NIL effectively accomplished to keep its leadership in the prompt noodles category even anticipating the early 2000s.NIL offered a variety of food products such as instant noodles, soups, sauces and ketchups, cooking aids (seasonings), etc., under the Maggi brand Of these, prompt noodles had been Nil’s primary product class in the gastronomic section since the launch of Maggi 2 Minute Noodles (Maggi noodles) in 1982. Over the years, Maggi noodles turn into a customary snack food product in India. During the 1990s, the sales of Maggi noodles lifeless, and this was practiced partially to the growing popularity of Top Ramen, another prompt noodles product. In order to improve plunge sale and captivate more consumers, NIL transformed the creation of Maggi noodles in 1997. However, this confirmed to be a mistake, as users did not like the taste of the new noodles. In March 1999, NIL reintroduced the old creation of the noodles, after which the sales mended. Over the years, NIL also introduced few other products like soups and cooking services under the Maggi brand .However these