It is an international brand of instant noodles, seasonings and soups belongs to Nestle since 1947. The original company was set up by Julius Maggi in Switzerland in 1872 and merged with Nestle family in 1947. Maggi was first to bring protein rich legume meal followed by readymade soups to the market. When Maggi instant noodles arrived in India in 1983- a memorable year for Indian history in which India won its first Cricket World Cup- they instantly caught everybody’s imagination. With its launch in the market, an entirely new category- instant noodle - was created in the packaged food market in India.
Now since, Nestle India has been given government orders in various states to take off Maggi off shelves; it is a major loss of face, not to mention the financial loss. Trained spokesperson It is evident from the evidences that there has been a lack of consistency in communication from Nestle India. It lacked a human face who could deal with communication crisis. It would have been better if the communication would have more direct to the media rather than statement release via press. A senior person from Nestle India leading from the front would have provided consumers gain more trust in the management of Nestle India.
In the mean time, state high courts of Bihar state high courts ordered to register a first information report (FIR) against two company officials and their brand ambassadors (bincluding Bollywood actors like Amitabh Bachchan, Madhuri Dixit and Preeity Zinta) for promoting mMaggi throughin advertisements. Government of India also accused Nestle of causing damage to Indian consumers by allegedly involving in unfair trade practices and false labeling related to the Maggi noodles product. This led to huge criticisms and protests across the country leading toand state governments banninged the sale of Maggi in their respective states. Maggi’s stock was also pulled away from government run super markets and stores in few
In many ways, Maggi was an open source idea, well before we started talking about that concept, as everyone developed their own special Maggi recipes. That is the strongest reason why Nestle will, in all probability, bounce back. The brand is owned by consumers and they have a stake in its success. It helps that the Indian consumer tends to be forgiving, and the flip side of the intense media attention the brand has received lately is that its moment in the sun will pass, and some other source of outrage will
His complaint named three actors, including Bollywood starlet Madhuri Dixit. Authorities have not formally charged the actors or the company. Ms. Dixit, who appears in television advertisements for Maggi, said she, too, was concerned after allegations of contamination surfaced in the press. Meanwhile, a nonprofit for children in the northern state of Himachal Pradesh said it would file a petition in court to ban Maggi noodles. “Children don’t understand the health risks.
On June 5 2015, Food safety and standard authority in India ordered a recall of all nine approved variants of Maggi instant noodles from India, suggesting them unsafe and hazardous for human consumption. On the same day, Food Safety Agency of UK launched an investigation to find levels of lead in Maggi noodles. Nepal indefinitely banned Maggi over concerns about lead levels in the product. Maggi noodles have been withdrawn in five African nations: Kenya, Uganda, Tanzania, Rwanda and south Sudan by a super market chain after a complaint by the Consumer Federation of
NESTLE Nestle is a multinational company which has got its headquarters in Vevey Swiss. By the measure of its revenues it is the largest food and beverage company in the world. The Nestle company began around 1860s.It was started by a person called Henri Nestle when he came up with the first baby formula. In 1905 Nestle mergered with another company called Anglo –Swiss Milk Company which was established in 1866 by George and Charles who were brothers but retained its original name. The new Nestle company started new factories in many countries like Britain, Spain, Germany united states and Australia.
The company is part of the Medco Group of Companies (MedcoEnergi, Capitalizing On Core Competence, 2012). Medco Energi Corporation is owner of two land rings and is a Holding Company for it’s four subsidiaries. Figure 2. 3 Corporate Structure Medco Energi in 1994 (MedcoEnergi, Annual Report 1994, 1994) PT Meta Epsi Antareja Drilling Company (IMEA) with its principal business activity in Onshore Contract Drilling was established in 1983 and owns eight drilling rings, ranging from 1000 HP heli-rings to 2100 HP units capable of drilling to depths of greater than 20,000 feet. The Company has 96% equity interest in MEA (MedcoEnergi, Annual Report 1994,
Maggi noodle has been a very popular brand in India especially with children. Their positioning as a “2-minute noodles” has been widely accepted by consumers. However, it is considered as a junk food and will not make it to the healthy breakfast menu of a modern mother. Therefore, by introducing oat noodles and endorsing Madhuri Dixit as its brand ambassador, Nestle is expanding its basket of healthy breakfast offering. They had earlier launched maggi “ata
It was also supported by its huge distribution network and used to sell its products across India. • ITC Limited is an Indian company which was founded in 1910 with its head office located in Kolkata. It is present in different verticals like Fast Moving Consumer Goods (FMCG), Paperboards, Hotels & Packaging, and Information Technology & Agri Business and is top producer of cigarette. • Nestle is Switzerland based company that tops the list of FMCG companies of India based on net sales. Nestle deals in Food, dairy products and Coffee that has huge demand in India.