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Maggi Essay

1798 Words8 Pages

Abstract:
Maggi, a reputed brand, is known to all. Even a small child can easily ask at a shop to buy it. It has become the favourite snack of most of the Indians. Maggi is the major contributor to the revenue of Nestle India Ltd., a subsidiary of a Swiss company. Maggi generally has remained in publicity for its great taste. Now also it is in publicity but this time, it is negative publicity due to the presence of monosodium glutamate and dangerous excessive level of lead in its products as tested by FSSAI. This had shaken the customer trust fully. This Maggi row has become so much critical due to the involvement of health aspect in this issue and Indians are concerned about health and children the most. As a result of this, sections in …show more content…

It is an international brand of instant noodles, seasonings and soups belongs to Nestle since 1947. The original company was set up by Julius Maggi in Switzerland in 1872 and merged with Nestle family in 1947. Maggi was first to bring protein rich legume meal followed by readymade soups to the market. When Maggi instant noodles arrived in India in 1983- a memorable year for Indian history in which India won its first Cricket World Cup- they instantly caught everybody’s imagination. With its launch in the market, an entirely new category- instant noodle - was created in the packaged food market in India. It was initially targeted at the working women who were having little time to prepare meals. But after a survey, it was found that much of the consumers were children as compared to women. So later on, Maggi was targeted at children and their mothers. Within its first 25 years, Maggi was having 90% of the instant noodles market. Today, Maggi is well known in India, Malaysia, Pakistan, Nigeria, the Philippine and Singapore for its instant Maggi noodles. It has become the most popular snack of India. Maggi is the great contributor to the revenue of Nestle India Ltd. India is the largest market for Maggi

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