Maggi: Nestle Indi What Went Wrong?
Would you say the controversy around Maggi has been badly handled in terms of the way the company has communicated with all stakeholders especially consumers?
Yes, the handling of the Maggi case perhaps goes down in Indian corporate history as one of the worst examples of how a large multinational handled a crisis arising out of a defective product or service, or potentially harmful for consumption. Senior executives of Nestle India have admitted to colleagues in meetings that the recall of Maggi noodles, its biggest brand, could have been handled better. Brand and public relations experts have been unanimous that events leading up to the June 5 ban and recall of Maggi noodles could have been handled better had Nestle India been more proactive.
What Went Wrong??
1) Experts say that the crisis that led to the country's largest product recall could have been averted had engagement with the government and regulators been better. After UP's Food Safety and Drug Administration report was challenged by Nestle, the labs came up
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The war is not proving oneself right, it should be about ensuring consumer safety. A great way could have been to pause Maggi supply and given the first priority to re-assess the quality testing facilities and implementing quality standards all over there product range. Nestle would have contacted the Govt officials and collected all the facts. Matched them with its internal test reports and issued a press release mentioning both sides of the facts. Also would have assured the public that in case of any lapse on its part It would improve its manufacturing process, acquisition of raw materials and other ingredients to ensure that the customers get the product within the tolerances prescribed by
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