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Essay On Brand Ambassadors

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Advertising, Promotion, and Marketing Communications Influence of brand ambassadors on buying behavior of Maggi oats noodles Presented by: Dr. Ragini Mohanty Professor, Head – Healthcare Management Programs Welingkar Institute of Management Development & Research, Mumbai Contact number: +91 98339 85558 Email: ragini.mohanty@welingkarmail.org Ms Payal Sharma Student Post Graduate Diploma in Management – Healthcare Management (2014-2016) Welingkar Institute of Management Development & Research, Mumbai Contact number: +91 99678 06669 Email: payalsharma.we@gmail.com September 2014 INFLUENCE OF BRAND AMBASSADORS ON BUYING BEHAVIOR OF MAGGI OATS NOODLES ABSTRACT Introduction: Advertisement plays a very crucial role in making …show more content…

Maggi noodle has been a very popular brand in India especially with children. Their positioning as a “2-minute noodles” has been widely accepted by consumers. However, it is considered as a junk food and will not make it to the healthy breakfast menu of a modern mother. Therefore, by introducing oat noodles and endorsing Madhuri Dixit as its brand ambassador, Nestle is expanding its basket of healthy breakfast offering. They had earlier launched maggi “ata …show more content…

Results : We are currently pursuing the study and will present our research outcomes in the final paper that we will submit. Through this study we would be able to answer following questions: • Does celebrity endorsements help in faster acceptance of a new product / new variant of an existing product • Does celebrity endorsement help brands in positioning their products in a category which they have not been historically associated with We believe these questions would play out in the minds of marketing executives of the consumer brands when they prepare their marketing plans and budgets. According to some of the internet sources, it is assumed that Madhuri Dixit has really made a difference in the sale of this product. It is also believed that there would be hike in the number of shares in the market. We would also get to know clearer results after the primary survey. KEYWORDS: Advertisement, Brand Ambassador, Celebrity Endorsement, Brand Image , health, marketing mix, promotion, Consumer Buying

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