AND DESIGN OF THE STUDY INTRODUCTION Quick food styles are catching up fast because of more number of working number of working couples, domestic fuel crisis, and non-availability of reliable domestic servants an breaking up of joint family system. Neither time nor patience to prepare the ingredients and wholesome food in the house itself, the high price of ingredients and ready mix are also a significant factor responsible for the spectacular increase in the demand for Maggi noodle products. Nestle
them over foods that require the use of recipes and cooking. Instant noodle or ramen is one of the most popular instant food among teenager especially student nowadays. Instant noodles were born in Japan in 1958, 10-odd years after Japan's defeat in World War II. It was the time when the advent of television as new media was about to drastically change people's consumption patterns. "Chicken Ramen,"
Abstract: Advertising is a paid form of non-personal communication by an identified sponsor and an act of making something known to public usually through some paid media. The basic function of advertising is to inform, educate and motivate potential customers. There a plenty of avenues are available to the marketers and advertisers to market the product to the potential customers to increase the brand image among the users. A television advertisement or commercial is a span of television programming