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Mahindra Case Study Summary

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CASE STUDY ON MAHINDRA AND MAHINDRA FINANCIAL SERVICE LIMITED –UPPALA.
CUSTOMERS DIFFICULTIES IN MAHINDRA AND MAHINDRA FINANACIAL SERVICES LIMITED- UPPALA.
ABSTRACT
Mahindra &Mahindra (MMFSL) is one of India’s leading Rural NBFC Head quartered in Mumbai, India. It is amongst the top tractor financer in India and offers a wide range of financial products to address varied customer requirements. The NBFC has 1000+ offices spread across 1 in year 3 villages across India with a total of more than 3 million customer till date.
MMFSLs providing lot of financial services to customers it helps to growth of MMFSLs. AIso the India’s largest automobile and-related products distribution networks by providing dealers and customers with the largest choice of …show more content…

Instead of targeting all customers, Mahindra Finance only needs to target new customers in order to grow their business.
Unique Products
Unique products help distinguish Mahindra finance from competitors. Mahindra finance can charge higher prices for their products, because consumers can’t get those product elsewhere.
Brand Name
Brand name is a major strength of Mahindra finance. This gives Mahindra finance ability.

WEAKNESS
Tarnished Reputation
Tranished reputation can hurt Mahindra finanance’s brand in the eyes of a consumer. Tranished Reputation has a significant impact so, an analyst should put more weight in to it.
Weak Management
Weak Management increases business risks and reduces profits for Mahindra finance, because they are responsible for the health of the business.
Customer Service
Weak customer service hurts Mahindra finance’s reputation and causes customers to flee to competitors, who are more respondent.

OPPORTUNITIES
Online Market
The online market offers Mahindra finance the ability to greatly expand their business. Mahindra finance can market to a much wider audience for relatively little expense.

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