Mahindra Motors Swot Analysis
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(b) Strong relationship with dealers (c) Number of authorize service station is in good number than that of competitors (d) Product is based on M-HAWK and CRD engine which are successfully running on roads. (e) Most of the market is credit driven so easy finance provided by Mahindra motors (Mahindra finance) itself and others is an edge over competitors. (f) Stylish when compared to Tata product. (g) More spacious than Tata product. (h) Safer than Tata product. (i) The size of fuel cylinder is large. Therefore to go number of times to a petrol pump for filing. Weaknesses: (a) Dealers are selling vehicles at different prices in a single city.
(b) Changing of original parts by a dealers.
(c) Average is less than that of tata product. (d) Maintenance cost is high. (e) Vehicle is out of the reach middle class because initial of Mahindra sports utility v is above 4 lakhs. (f) Rising cost of raw materials resulting in law margins. Therefore discounts cant be offered Opportunities: (a) Improving road
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