Mahindra Tractor Case Study

Mahindra tractors are available in 40 countries, including India, the United States, China, Australia, New Zealand, Africa, Latin America, South Asia the Middle East and Eastern Europe.
Mahindra Tractors manufactures its products at four plants in India, two in main land China, three in the United States, and one in Australia. It has three major subsidiaries: Mahindra USA, Mahindra (China) Tractor Company, and Mahindra Yueda (Yancheng) Tractor Company (a joint venture with the Jiangsu Yueda Group). With a presence in more than 40 countries and a network of over 1000 dealers, sells above 214000 tractors annually Mahindra has sold well over 1.75 million tractors worldwide.
In its quality journey, FES has won the Deming Application Prize in 2003 for Brand Mahindra and in 2012 for Brand Swaraj. FES is the second company in India to win the Japan Quality Medal in 2007, followed by the TPM Excellence Award in 2011 and TPM Consistency Award in 2013
Evolution of Tractor industry in India
Indian Tractor Industry developed in 1945 to 1960 because of the War surplus tractors and bulldozers were imported for land reclamation and cultivation in mid-1940. In 1947 Central and State Tractor Organizations were set up to develop and promote the supply and use of tractors in agriculture and up to 1960, the demand was met entirely through imports. In 1951 there were 8,500 tractors in use, 20000 in 1955 and 37000 by 1960. Local production began with five manufacturers in 1961 producing a total