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Main Strategies Used In GEICO Commercials

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The GEICO commercial (labeled as “Triangle Solo”) was made for the purpose to sell car insurance (and more). GEICO, according to geico.com, stands for “ Government Employees Insurance Company”. This company offers 15% off or more on car insurance for just 15 minutes of your time. The speaker is simply a man advertising for the company and the audience persists of the consumers.
Contrary to popular knowledge, the reason that the advertisements of GEICO always seem to have nothing to do with actually selling their insurance is because it grabs the audience's attention. One of the main strategies used in GEICO commercials is humor that usually would not be used in television setting. This is only because it is very obvious and can be seen as annoying when repeated so often. The reason this strategy works is because it is only used for a short period of time, which definitely grabs the viewers attention. The motto is also a great strategy because the modern generation is quick and the quicker they get things done, the more appealing it is. “15 minutes could save you 15% or more on car insurance.” …show more content…

The motto appears in every commercial and that motto specifically appeals to logos, which has to mainly do with logic. As stated earlier, the consumer definitely would like to buy insurance from a company which actually values them and does not waste their valuable time. The advertisement also goes hand in hand with logos because this company is the second best in the United States, so it is an obvious decision to make when comparing it to lower rated companies. In regards to pathos, this advertisement, along with the majority of their advertisements, appeal to the audience by being comedic, this allows them to trust the company ever so slightly more than

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