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Case Study: Mainline Marketing Communication Gmbh

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I will intern at Mainline Marketing Communications GmbH, which is a marketing agency found in 1999 and located in Frankfurt Rödelheim. Mainline Marketing focuses on cross- media advertising and develops strategies through different channels of communication.
The agency interacts in the business- to- business (B2B) as well as in the business- to- consumer (B2C) area.
I decided to apply for an internship at Mainline Marketing because of the many different working fields inside a marketing agency. Also I wanted to experience as much as I can in the world of employment. It wasn’t my first choice, but I wanted to intern there, because I’m …show more content…

Also should marketing agencies not only accept and implement orders, but act as a coach and get more involved into their own projects.
How many advertising agencies are a brand? And how many therefore represent a unique and differentiated position? To the few who have managed to settle, the adjustment to the new world will come naturally.
Of course, the revolution of technology is forcing these agencies to change, too, but they do not lose their special expertise. Being a brand means to take a stand. Having a position means to show edge. Showing edge means renouncing, omitting things and that is hard. But then questions would come up such as “What could we do better?” or “What are they buying from us?” Previously, the advertising agencies acted as mediators between the customer and the media.
In the future, you have to mediate between the customer and his many communication experts. What will be well received by the people? This is an old question that made flourish the subject research sector in the United States from the 1940s. Psychological methods of advertising research have been refined, criticized, celebrated and vilified ever since. But what really works does only oneself know the

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