Mac Cosmetics Swot Analysis

1. Introduction

Make-Up Art Cosmetics (MAC) is an international brand of professional cosmetics. Founded in 1984 by Frank Toskan and Frank Angelo in Toronto, Canada, as they were dissatisfied with the cosmetics available in the market that could photograph well (Our Story, 2016). 1994 was a major year for MAC as not only did they started the MAC Aids Fund, but they were also bought over by Estee Lauder (Schiro, 1997). Since being part of Estee Lauder, MAC is now being sold in over 105 countries worldwide despite not doing any traditional forms of promoting (Our Story, 2016). MAC strives to be the world’s leading trendsetter, therefore, they continuously come out with new collections, for example, The Rocky Horror Show and Disney, and as well

The political stability enables the country to develop a sound infrastructure, in terms of an efficient telecommunication and transportation system. Singapore also has one of the highest literacy rate at 96.7% (Latest Statistics Data, 2016). This makes it enticing for foreign companies like MAC to establish their company in Singapore where they can tap into these resources to further their

plays a big part in everyday live in not only for communications but also for shopping and even for modes of payments. As MAC does not do any forms of traditional forms of promoting, they take to social media platforms such as YouTube, Facebook and Twitter to showcase their current collections (Healy, 2014). MAC artistes uses YouTube as a platform for them to teach their consumers simple tips to complicated techniques (Artistry, 2016). MAC also used social media as a platform to create a competition for their consumers to be a part of the new MACnificent Me collection (Young,