Makeup Advertising Analysis

753 Words4 Pages
In many peoples’ lives makeup is step in their daily routine. Many people use makeup to boost their confidence and enhance their natural beauty. However, many makeup advertisements place an emphasis on people looking their best in order to sell products, which isn’t necessarily bad. Covergirl and Revlon are two makeup brands that use many tactics to appeal to consumers The general message that Covergirl and Revlon are trying to get across through their advertisements is that people will look their best with the products in the advertisements. The covergirl advertisement emphasis that people “try [Covergirl’s] #1 eyeshadow, mascara, and liner together for [their] best look.” By stating that people will look their best with all three products,…show more content…
The covergirl advertisement uses ethos and pathos to persuade consumers. Covergirl is a credible makeup brand that was founded in 1958 by the Noxzema Chemical Company. Covergirl’s advertisement features fun colors in order to catch peoples’ eyes. The colors used are meant to spark emotion in consumers. The color orange is used to make the consumer excited about the new product. The color white is used to invoke a sense of cleanliness and freshness. The color purple should make the consumer feel regal or wise. Lastly, the color green is used to make the consumer feel tranquility and luck. The Revlon commercial also uses ethos and pathos. Revlon was founded in 1932 by, brothers, Charles and Joseph Revson and, chemist, CR Lachman. Revlon has been creating makeup products for many years, which makes Revlon a credible makeup brand. Revlon’s commercial includes upbeat music to make their consumers feel happy and energetic about their new products. Revlon also include colors to make their consumers feel different emotions. The color black is used to make their consumers feel sophisticated and the color white was used to spark freshness and cleanliness. Covergirl and Revlon include different signs throughout their…show more content…
Covergirl’s main audience for this audience is people with feminine attributes who are between the ages of 16 and 35. The eyeshadow appears to be more juvenile indicating a younger target for this advertisement. Makeup is not a necessity, but Covergirl is an affordable makeup brand. So, Covergirl is trying to appeal to the middle class and above. The Covergirl advertisement is also targeted to people with a special interest in makeup or beauty products. Revlon has a similar audience but has a few differences. Revlon is also targeting people with feminine attributes in the middle class or higher with a special interest in makeup or beauty products. However, Revlon’s commercial is targeting an older or more sophisticated audience. Most likely ages 18 and above. Revlon is also trying to appeal to women-on-the-go or people who live in the city. The commercial’s backdrop is a city and emphasis that their makeup lasts all day signifying that the consumer is busy and has a reason to wear the makeup all
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