Malacca Swot Analysis

Strengths Malacca is one of the most popular tourist destinations within Malaysia. In 2008, UNESCO listed Malacca as World Heritage Site with a rich trading history and multicultural heritage. It is bacause Malacca has numerous historical places and buildings. In order to preserve and conserve those sites, numerous museums have been built to preserve those legacies. Malacca is also storing the uniqueness of furniture and the design of the building.In addition,it consists of knowledge about the histories in Malacca. Near with the other attraction places are The Stadthuys, St.Paul Hill’s ( A’Famosa ), Menara Taming Sari and Malacca River. Besides the many beautiful historical sites, Malacca is also well known for its great food. Everywhere

The main of Malaysia’s tourism industry is its low yield economicreturn, forced upon by the underselling of hotel rates, hence affecting the profit margin of most 4 to 5 star hotels. Consequently,the low profit margin has affected Human Resources Development and training and hotel refurbishment programmes, which in turn, has affected service quality.
Opportunities
Malacca declared as Develop State on 2010 therefore it attract more tourist to Malacca.
UNESCO listing Melaka as Historic city on the Straits of Malacca, indirectly it increase number of visitor to Malaysia. In addition, the brandingassociated with World Heritage Sites and the growing interest in themed tours also provide new opportunities for intra regional travel. In the long term, youth travel within the country and possibly within the region will not only boost Asian cohesion but also develop a travelling culture amongst the nation and region’ s youth. In turn,the social benefit of youth travel has the potential to be transformed into an economic benefits in the

This will become a muddy trash or sewage repository, especially when the tide is out, and will destroy the already fragile fishing grounds. With so many cruise ships and other boats expected to dock, there will be a significant increase in oil, trash, and other impediments in the water, leading to the total destruction of the cottage fishing industry and serious concerns about water quality. Removing the connection to the sea , central to the community’s psyche and destroying the livelihood of the remaining Portuguese fishermen will be the final nail in the coffin for the Portuguese community. The Portuguese Settlement is the heart and home of one of Malaysia’s most unusual and colourful minority groups. Kill it off and there will be no community left; just scattered people of Portuguese descent detached from their