ipl-logo

Malaysia Airlines Berhad Case Study

804 Words4 Pages

TASK 1
1.0 Malaysia Airlines Berhad (MAB) Background
Malaysia Airlines Berhad (MAB), previously known as Malaysia Airlines System Berhad (MAS) was founded in 1947 as Malayan Airways (Malvin Ong, 2015). However, in 1 September 2015, Malaysia Airlines System Berhad has change its name as Malaysia Airlines Behad. MAB is the flag carrier which is own by government of Malaysia (Malvin Ong, 2015). The headquarters of MAB is located at Kuala Lumpur International Airport, Sepang (Malvin Ong, 2015). There are four hubs that MAB operates flights, which are Kuala Lumpur International Airport, Kota Kinabalu, Kuching International Airport and Penang International Airport.
Malaysia Airlines, which offering air transportation services to passengers daily to, from and around Malaysia, is the national carrier of Malaysia (Malaysia Airlines, 2017). Besides, Malaysia Airlines also have won both a Skytrax five-star rating and World’s Best Cabin Crew award among the few airlines (Malaysia Airlines, 2017). Malaysia Airlines has developed from a small air …show more content…

There are two airline subsidiaries of Malaysia, which are Firefly and MASwings. Through the subsidiaries, Malaysia Airlines Berhad manufactures aircraft parts, offers trucking and freight transportation services and caters food services for airlines and other business institutions (Funding Universe, 2016). The improvement of Malaysia Airlines in flight services and outstanding infrastructure will set new world standards (Funding Universe, 2016).
The history of Malaysian Airlines date back to 1037, when Singapore’s Straits Lines co-operated with two British companies which are Ocean Lines and Empire Airlines with the approval of the Singapore’s government to operate an airline in the region (Funding Universe, 2016). Malayan Airways Limited was registered on October 21, 1937 (Funding Universe,

Show More
Related

  • Air Canada Financial Statement Analysis

    1206 Words  | 5 Pages

    On the evening of April 6, 2011, a dynamic aviator named Charles. He packs a bag of mail in his small N466CD plane and takes off from Chicago for St. Louis. A same day, other four pilots flew four plane loads of mail from St. Louis to Chicago. At that time, Charles was chief pilot of Aircraft Corporation, which was the first aviation company to hold a United States airmail contract. It is one of scores of companies that consolidated to form those days in United States Airlines.

    Read More

  • Delta Airlines Financial Ratios

    1942 Words  | 8 Pages

    The first company I have decided to analyse is the corporation American Airlines. Their first flight was on April 15th 1926, where Charles Lindbergh flew a mail route carrying mail and cargo. After eight years of flying mail routes, the airline began to form into what it is today. Over the years they have changed operations from flying mail routes to flying passenger routes and have grown their operations to be one of the largest carriers in the world, they boast flights to 350 destinations in 50 countries. (American Airlines 18th march).

    Read More

  • Southwest Airlines Strengths And Weaknesses

    1557 Words  | 7 Pages

    The company is one of the only airlines in the world that are consistently profitable (Bhasin, H., 2018). A weakness of the airline is its dependency on a single aircraft

    Read More

  • Boeing Case Study Analysis

    2047 Words  | 9 Pages

    2.0 Analysis, Theories and Comparatives 2.1 Uncertainty in the Forecasting of Demand One could say that Boeing had good instincts when deciding to withdraw from the joint study of the development of the A3XX as the uncertainty in the forecasted demands for the Airbus A3XX proved to be one of the biggest obstacles for them to overcome. It is, however, understood that there is plenty of risk and investment involved in an industry of this calibre. To begin with, the data available on VLA quantities are limited and the only relevant information would be the future demand forecasts by Airbus and Boeing themselves. Due to the lengthy time required to produce a design and also develop an airplane, a huge up-front investment and have useful lives

    Read More

  • British Airways Marketing Strategy

    3004 Words  | 13 Pages

    For instance, besides UK when British Airlines entered the developing countries like India or Spain, it took several years for adequately responding to fluctuating market dynamics as well as to the highly competitive market particularly from the low-cost effective native competitors in UK and other countries. It is evident that in the Aviation industry where British Airlines functions, this refers to an important declining, because of the extensive and fierce market share competition. British Airlines across the globe have predominantly achieved cost advantage strategies, for that reason the necessity for British Airline UK to sustain on its cost advantage drive is appropriately estimated (Filippaios & Rama,

    Read More

  • Boeing Commercial Airplanes Case Study

    1185 Words  | 5 Pages

    Boeing Commercial Airplanes is being the leader in commercial aviation by offering airplanes and services that with characters of superior design, efficiency and value to customers around the world. In1916, William Boeing, had built the company’s first airplane which was a seaplane for two with a range of 320 nautical miles. Since then, Boeing has defined the modern jetliner and introduced the twin-aisle cabin, the glass cockpit and countless other innovation. Moreover, in 1997, the merger of Boeing and McDonnell, gives the company a 70-year heritage of leadership in commercial aviation. Today, Boeing Commercial Airplanes, leads by James (Jim) F. Albaugh, offers a family of technologically advanced airplanes, mainly the 737, 747, 767 and 777 families of airplanes which can seat more than 500 and can boasts the longest range in the world, at more than 9,300 nautical miles.

    Read More

  • Qantas Airlines Case Study

    1595 Words  | 7 Pages

    Introduction QANTAS Airlines (QA) a leading airline service provider founded in the year 1920. It was recognized as the second oldest airliner in the world. QA was operating under two brand names QANTAS Airlines and JESTER Airlines. QA airlines offered all kinds of services including domestic services and where as JESTER Airlines offered domestic services. Besides offering airline services, QANTAS Group has been offering various kinds of other services; QANTAS Freight, QANTAS Link, Q-Catering and QANTAS Loyalty.

    Read More

  • Allegiant Airlines Case Study

    706 Words  | 3 Pages

    Challenges that faced by Allegiant Airline The first challenge faced by the company is the communication within the organization. Allegiant Air faced some difficulties in treating their employees, especially pilots for Allegiant Air. Pilots for Allegiant Air may leave the airline if the company continues to refuse to come to a contract agreement, according to a survey just released by the pilots’ union. Nearly 55% of the Allegiant pilots responding to the survey said they have given their resume or applied to another airline.

    Read More

  • Kingfooder Airlines: Case Study: Kingfisher Airline

    1558 Words  | 7 Pages

    Starting of the crisis The company reported losses, ever since it commenced operations in 2005, refer to exhibit 1. Acquiring Air Deccan in 2007 made the situation even worse. After acquiring the Air Deccan, the company suffered a loss of over Rs. 1,000 crore for three executive years. By early 2012, the airline accumulated the losses of over Rs.

    Read More

  • Hong Kong Dragon Airlines Case Study

    2150 Words  | 9 Pages

    (REF). In January 2006, the management of Hong Kong Dragon Airlines

    Read More

  • The External Environment In The Airline Industry

    1563 Words  | 7 Pages

    Qatar Airways Qatar Airways are its aggressive growth plan backed by the state that includes the construction and development of the new Doha international airport, which will include the world's largest aircrafts' hangers to be used for maintenance of Qatar Airways. Singapore Airlines Success factors of Singapore Airlines are: young and efficient fleets, educated staff, top ranked travel gateway and its low cost airlines known as "Tiger Airways", plus it's a membership of star alliance airline networks American Airlines Success factors of American Airlines are: largest airline in the world in terms of the total passengers transported, highest number of aircrafts, first to launch the loyalty program "frequent flyers". PEST Analysis Political factors The airline industry is affected by political situations, namely wars and terrorism.

    Read More

  • Singapore Airlines Case Study

    3552 Words  | 15 Pages

    1.0 Introduction to Strategic Management Strategic management practices the formation; achievement and reaching the major objectives executed by the management of the company, by considering the capital and a task of the internal and external environments in which the company wishes to compete. 1.1 Introduction to Singapore Airlines Singapore Airlines (SIA) is established in year 1972 with remarkable performance among its competitors in the industry throughout its 35-year-long history till date (Heracleous & Wirtz, 2009). According to Singapore Airlines (2014), SIA is one of the youngest aircraft fleets worldwide to destinations crossing a network of more six continents, with its iconic Singapore Girl providing excellent standard of service to customers. Throughout the years of operations, SIA has an impressive ever-growing list of industry 's leading innovations such as offering free headsets along with a choice of meals and drinks in Economy Class in the 1970s, followed by introducing satellite based in-flight telephones in year 1991, involving an ample panel of renowned chefs, the International Culinary Panel, to provide lush in-flight meals in year 1998, developing audio and video on demand (AVOD) capabilities on KrisWorld in year 2001, and lastly flying the airbus of A380 from Singapore to Sydney on 25 October 2007 (Singapore Airlines, 2014).

    Read More

  • Aviation Industry Case Study

    980 Words  | 4 Pages

    Aircraft Performance Through the chaos and mayhem of World War 2, the aviation industry made significant advancements in its technology. After the war ended, this technology stretched and expanded to the farthest reaches of the world. Frank Whittle of England and Hans von Ohain of Germany both created the world of aviation that we live in today. Both men did it without the knowledge of each other throughout the 1930s and 1940s.

    Read More

  • Case Study Of Ajinomoto (Malaysia) Berhad

    1437 Words  | 6 Pages

    AJINOMOTO (Malaysia) Berhad Part 1: COMPANY BACKGROUND According to Bloomberg, Ajinomoto (Malaysia) Berhad founded in 1961. It was the first Japanese companies that set up in Malaysia. It is acting as producer of Monosodium Glutamate. It produces and sells the monosodium glutamate.

    Read More

  • Malaysia Airlines Case Study

    893 Words  | 4 Pages

    Until today, this incident is still affecting Malaysia Airlines in different aspects. Especially, on their corporate image, reputation and finance. Not only Malaysia Airlines, but the image and reputation of our country are also being affected because Malaysia Airlines have strong bonding with the government and they as a representative role stood out to speak for Malaysia Airlines. Malaysia government had given a very bad impression to others on their crisis management and crisis communications. Experts criticized their crisis management by saying “crisis in managing crisis” and “make a crisis worst” due to their failure in crisis communications.

    Read More

More about Malaysia Airlines Berhad Case Study

Open Document