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CEO Decision Making Case Study

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1.0 Introduction According to Hansen and Wernerfelt(2007), there are two major of aspect for the research of determinants of firm performance in the business policy. The first one is the economic tradition which focus on the importance of the external market environment factors in the path to determine the successful of company. Another one is the creation and development on the behavior and sociological paradigm and sees how the organizational factors fit with the environment as the major determinants of successful. The power of major decision-making in some companies is under the CEO. However, in other companies, all the top managers can make the decision together after discussion. Since the power of decision-making is control among all the top managers then …show more content…

He also predict to stabilize in next year and seek to start growing again by 2017. The launched of Christoph Mueller in Malaysia Airlines is to repair the damage airline’s image since he has an excellent experience when he was the CEO of Ireland’s national carrier Aer Lingus which is a loss-making airline but he managed to turnaround within a year. After reinvent the Malaysia Airlines, the stock price begin rise continually and the estimation from the investors also increase. Hence, CEO reputation is important for the firm performance. CEO publicity is important for the companies especially for the fast-growing companies. This is because CEO is the person who leading the sales of the company to maintain the company performance on high growth curve. CEO need to make sure the sufficient of the company capital to sustain the growth and position the target market of company against competitors. CEO publicity is important for a company in order to help the CEO to maintain the stock’s price of the company. One way to evaluate how publicity a CEO should be to consider the following

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