INTRODUCTION
Malaysian Airlines (MAS) was established in the year 1947 by Malaysian Airways. With the creation of Malaysia in the year 1963 the airline changed its name to Malaysian Airlines (MAS). Malaysian Airlines (MAS) is the government owned flag carrier airline of Malaysia. Flights are operated from KLIA and Kota Kinabalu. It’s also operates transatlantic and transpacific flight. In the year 1965 when Singapore separated with Malaysia, Malaysian Airlines became the national airline of in cooperation countries and it’s was changed its name to Malaysia Singapore Airline (MAS). Regardless of its success with quick growth and its new flight routes to some of the cities such as Perth and Rome, both countries determined to come apart Malaysia Singapore Airline into Malaysian Airline limited and also Singapore Airlines six years later. In the year 1972 it changed its name to Malaysian Airlines System (MAS) and it remain that way constantly given that. In February 2013, Malaysia Airline System (MAS) became one of the members of one world alliance and now it’s connected with 850 countries destination around the globe across the one world alliance network.
BACKGROUND
Malaysian Airline (MAS) roots stated by a combined inventiveness between the Marine steamship firm of Liverpool, the strait steamship firm of Singapore and grand Airways to the combination of Malayan Airways Limited (MAL) in October 1937. In the year 1966, Malaysian government and Singapore
! 6. 18 May 1974! 29th federal election - House of Representatives and Senate (all 60 seats - double dissolution) Labor under Prime Minister Gough Whitlam retained government.! 7.
In the 1970s the Queensland Government
The new structures of government caused problems and led both countries to
The Battle of Singapore, also known as the Fall of Singapore, was fought in South-East Asia during the Second World War. It occurred when the Empire of Japan attacked the Allied stronghold of Singapore, which was being defended by Australian and British troops. Singapore fell to the Japanese Army on the 15th of February1942, after a conflict, which lasted only a week. Because the British and Australian armies both played significant roles in the fall, and Australia was a dependent territory of Great Britain, Australia’s government and its relationship with Britain were tested severely during and after the Fall of Singapore. This was due to numerous decisions from the British government regarding the importance of Australia’s dense, which included
Singapore is a republic with a parliamentary system of government. There are three branches of the Government of Singapore: Executive, Legislative and the Judiciary. Singapore and former British colony took up the Westminster model after Singapore became independent on 9 August 1965. In 1954, PAP also known as People’s Action Party was formed. Mr. Lee Kuan Yew led the PAP and won the first election to form Singapore’s first government after it enjoyed an overwhelming victory by capturing 43 out of 51 seats in the
Lufthansa Lufthansa uses transnational strategy to gain global presence and recognition (Franz 2014). This strategy has been achieved by creating alliances and partnerships with other renowned carriers globally, especially in the European region. It is the most fundamental strategy Lufthansa leveraged on, in order to maintain core leadership in the airline industry not only in the European markets, but worldwide as well. As one of the founding members of Star Alliance, Lufthansa is able to offer customers across the globe a more convenient travel experience (Franz 2014).
Hong Kong Dragon Air is Hong Kong-based international airline, belonging to of the Cathay Pacific Group. The airline was established in 1985, and operates a fleet of narrow-body A320s and A321s, which were both powered by V2500 engines manufactured by International Aero Engines AG (“IAE”) for both passenger and cargo service to destinations to destinations across the Asia-Pacific region, and China. Their vision is to be the World’s best regional airline serving China and beyond. Their missions; places emphasis on safety and operational excellence with customer focus. The airline seeks to embrace innovation by implementing ideas that improve their business.
Qatar Airways Qatar Airways are its aggressive growth plan backed by the state that includes the construction and development of the new Doha international airport, which will include the world's largest aircrafts' hangers to be used for maintenance of Qatar Airways. Singapore Airlines Success factors of Singapore Airlines are: young and efficient fleets, educated staff, top ranked travel gateway and its low cost airlines known as "Tiger Airways", plus it's a membership of star alliance airline networks American Airlines Success factors of American Airlines are: largest airline in the world in terms of the total passengers transported, highest number of aircrafts, first to launch the loyalty program "frequent flyers". PEST Analysis Political factors The airline industry is affected by political situations, namely wars and terrorism.
> Founded in 1941 and based in Pasay City, The Philippine Airlines is the country 's ultimate flag carrier and oldest airlines. The monopolization of the airline occurred in 1995 when Lucio Tan, an affluent Chinese-Filipino businessman purchased the airline and became its chairman and CEO. . Global competition in the industry > Threat to new entrants: In spite of the low switching costs and the absence of proprietary goods and services, generally speaking, there is a low threat to new entrants in the airline industry. The huge amount of capital make reprisals against new entrants through a price drop.
1.0 Introduction to Strategic Management Strategic management practices the formation; achievement and reaching the major objectives executed by the management of the company, by considering the capital and a task of the internal and external environments in which the company wishes to compete. 1.1 Introduction to Singapore Airlines Singapore Airlines (SIA) is established in year 1972 with remarkable performance among its competitors in the industry throughout its 35-year-long history till date (Heracleous & Wirtz, 2009). According to Singapore Airlines (2014), SIA is one of the youngest aircraft fleets worldwide to destinations crossing a network of more six continents, with its iconic Singapore Girl providing excellent standard of service to customers. Throughout the years of operations, SIA has an impressive ever-growing list of industry 's leading innovations such as offering free headsets along with a choice of meals and drinks in Economy Class in the 1970s, followed by introducing satellite based in-flight telephones in year 1991, involving an ample panel of renowned chefs, the International Culinary Panel, to provide lush in-flight meals in year 1998, developing audio and video on demand (AVOD) capabilities on KrisWorld in year 2001, and lastly flying the airbus of A380 from Singapore to Sydney on 25 October 2007 (Singapore Airlines, 2014).
Ramada’s problem was first discovered when their management found out about D. K Shifflet’s latest survey about customer satisfaction in the hospitality industry, which it then shows that mid-tier hotels continuing to go downward. Later on they continued on their research and decided to hire a third party to find out more about the survey and also to observe their own company’s system. It results in a management dilemma, Ramada needs to prevent themselves from falling. Then it raises some questions on how can their management improve their performance to achieve the level of customer satisfaction they desire. They then found out three main concerns that they need to put more effort to.
Aircraft Performance Through the chaos and mayhem of World War 2, the aviation industry made significant advancements in its technology. After the war ended, this technology stretched and expanded to the farthest reaches of the world. Frank Whittle of England and Hans von Ohain of Germany both created the world of aviation that we live in today. Both men did it without the knowledge of each other throughout the 1930s and 1940s.
In Malaysia they are several branches of government are created and power is shared between them. The one and other branch can challenge other branch and Executive branch is to mainly focus on how to execute the
A man with vision and courage, he recognized Singapore’s strengths and weaknesses and built on them,
Until today, this incident is still affecting Malaysia Airlines in different aspects. Especially, on their corporate image, reputation and finance. Not only Malaysia Airlines, but the image and reputation of our country are also being affected because Malaysia Airlines have strong bonding with the government and they as a representative role stood out to speak for Malaysia Airlines. Malaysia government had given a very bad impression to others on their crisis management and crisis communications. Experts criticized their crisis management by saying “crisis in managing crisis” and “make a crisis worst” due to their failure in crisis communications.