Malaysia Airlines Strategic Management

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Malaysia Airlines was founded in 1937 through an idea by the Alfred Holt’s Ocean Stearnship Company in Liverpool work together with the Imperial Airways in from Britain and Straits Stearnship Company in Singapore. This land build outcome of Malayan Airways Limited (MAL) on the same year. As usual, this airline faced different types of industrial challenges throughout these seven decades. Malaysia Airlines started their flight services originated in Subang Airports and later relocate to Kuala Lumpur International Airport (KLIA). Malaysia Airlines serve different class of customers in society pyramid. Malaysia airline is the national carrier of Malaysia and one of Asia’s largest, serving 40,000 guests on 330 flights to more than 50 destinations …show more content…

This is because the good brand name can easily to get the people trust and famous over the world. Resources represents inputs into a firm’s production process such as capital equipment that need to make the service that give to the customer always in good , the skills of employee also need to know because it is important to make the employee always do the work with productive. The company also must hire talented manager to make the problem that company face can be solve with better. Capabilities can help a firm neutralize threats or exploit opportunities. The strategic that I can take as a CEO to make the vision can be achieved is through the leadership. This because if the good leadership of the company can make the vision and mission can be achieve and well communicated the vision function as a valuable managerial tool to make the Malaysian air line can become the top airline that most liked by passenger.. The good leadership can make the organization have the sense of direction, mold organization identity and create a committed enterprise. The commitment of leadership can make personnel and stakeholder knows what the business to look like and where the business wants to going. To achieve the goals of vision the strong of leadership important to make the relationship between the staff is in good condition and the employee can follow the instruction with good. The good leadership can bring the vision for the future is can achieved with

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