Malaysia Airlines was founded in 1937 through an idea by the Alfred Holt’s Ocean Stearnship Company in Liverpool work together with the Imperial Airways in from Britain and Straits Stearnship Company in Singapore. This land build outcome of Malayan Airways Limited (MAL) on the same year. As usual, this airline faced different types of industrial challenges throughout these seven decades. Malaysia Airlines started their flight services originated in Subang Airports and later relocate to Kuala Lumpur International Airport (KLIA). Malaysia Airlines serve different class of customers in society pyramid. Malaysia airline is the national carrier of Malaysia and one of Asia’s largest, serving 40,000 guests on 330 flights to more than 50 destinations …show more content…
This is because the good brand name can easily to get the people trust and famous over the world. Resources represents inputs into a firm’s production process such as capital equipment that need to make the service that give to the customer always in good , the skills of employee also need to know because it is important to make the employee always do the work with productive. The company also must hire talented manager to make the problem that company face can be solve with better. Capabilities can help a firm neutralize threats or exploit opportunities. The strategic that I can take as a CEO to make the vision can be achieved is through the leadership. This because if the good leadership of the company can make the vision and mission can be achieve and well communicated the vision function as a valuable managerial tool to make the Malaysian air line can become the top airline that most liked by passenger.. The good leadership can make the organization have the sense of direction, mold organization identity and create a committed enterprise. The commitment of leadership can make personnel and stakeholder knows what the business to look like and where the business wants to going. To achieve the goals of vision the strong of leadership important to make the relationship between the staff is in good condition and the employee can follow the instruction with good. The good leadership can bring the vision for the future is can achieved with
Resources and Capabilities VRIO Framework V R I O Competitive Implication Strong corporate culture + + + + Sustainable competitive advantage Strong investment in R&D + + + + Temporary competitive advantage Outstanding customer service + + + + Sustainable competitive advantage
Recognizing an organization’s mission and values in the strategic planning process is always the first step. To a few organizations, this step would include revisiting and occasionally reworking the mission and values if necessary. To some organizations, it would be the first time they are sitting their mission and values. “Mission statements define the nature, purpose, and role of organizations; focus resources; and guide planning” (Keeling 213). They represent the route wherein the organization is proceeding.
Lufthansa Lufthansa uses transnational strategy to gain global presence and recognition (Franz 2014). This strategy has been achieved by creating alliances and partnerships with other renowned carriers globally, especially in the European region. It is the most fundamental strategy Lufthansa leveraged on, in order to maintain core leadership in the airline industry not only in the European markets, but worldwide as well. As one of the founding members of Star Alliance, Lufthansa is able to offer customers across the globe a more convenient travel experience (Franz 2014).
1.0. INTRODUCTION Every organization strives to benefit from creating value for its customers, in the most effective way, for the purpose of attaining competitive advantage in the business environment in which they operate. Philip Kotler(2015) defines marketing as “the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit”. According to Hollensen (2003), a strategy is a fundamental pattern of present and planned objectives…”
These leaders are more qualified as they need to be patient in teaching and building a good relationship with their employees. How well a manager does and how well he is being used to the fullest depends on the situation he is placed in. In path-goal theory, it is stated that leaders can increase subordinate satisfaction and performance by clarifying and clearing the paths to goals, and by increasing the number and kinds of rewards available
It will help the company to achieve both its financial and social objectives. The strategy has to match internal competencies with external opportunities in such a way that Tesla achieves its mission while striving towards its vision. (Chandler, 2013) The vision of a company explains where they are headed and what values are important.
Hong Kong Dragon Air is Hong Kong-based international airline, belonging to of the Cathay Pacific Group. The airline was established in 1985, and operates a fleet of narrow-body A320s and A321s, which were both powered by V2500 engines manufactured by International Aero Engines AG (“IAE”) for both passenger and cargo service to destinations to destinations across the Asia-Pacific region, and China. Their vision is to be the World’s best regional airline serving China and beyond. Their missions; places emphasis on safety and operational excellence with customer focus. The airline seeks to embrace innovation by implementing ideas that improve their business.
Executive Summary JetBlue Airways is a company that applies innovative technologies to offer high quality travel services at a lower cost (Shrivastava, 2012). A SWOT analysis of JetBlue airlines shows that despite the numerous opportunities and strengths it has, it is exposed to threats and weaknesses that pose challenges in its operations. The threats include issues like strong competition from other airlines and the volatility of the fuel prices. JetBlue Airlines is relatively new to the market when compared to its major competitors such as the Southwest and Delta Airlines. Most of its strategies have worked to its benefit.
Delta created its separate subsidiary in response to competitive threat of low-cost airlines. In addition, its subsidiary used pilots of its parent airline with independent decision-making authority. Does song have an effective strategy? Evaluate strategies by using three tests of effectiveness? Low-cost airline: Faster growth of low-cost aviation industry with homogenous service makes this industry fragmented across the United States.
Organisations have long struggled to retain employees without pouring in too many resources into incentives, however there are many other factors that influence the motivation for an employee to work for an organisation. The following factors are very important to retaining employees: ➔ Vision and Mission: Each organisation has a vision set by its leaders, a ground basis on which it stands for. This vision is the key for driving innovation, research and development for the company. Vision is also the driving force and motivation for its employees, to push their limits and to outperform the competition.
But with proper planning, working with applicable or fitted spectrum learning levels and team work among the employees with one goal, the Organizational Development can be effectively implemented through the defined, achievable and measurable goals and objectives of the business. Since change is inevitable and constant, good leadership within the organization should also consider. The proper training needs can be assess, work advancement opportunities, developed skills and knowledge can be given by the management after accurately assessing its employees from top to bottom, as well as its operational system as a whole.
CAN A MANAGER BECOME A GOOD LEADER SIGNIFICANCE OF THE CONCEPT It is important to distinguish an effective manager and a good leader, also to recognise the concept of being a good leader as well as an effective manager, managers aspiring to become a leader can benefit from acquiring leadership skills, a good leader possess several qualities that could easily be termed as good managerial skills. Hence a leader must be well developed physically, mentally and intellectually to be able to assume such positions. In this current challenging world is crucial for every manager to possess excellent management skills and develop exemplifying qualities of a good leader.
Introduction- The leadership and management are two important pillars of modern day business. “You manage things; you lead people” Grace Hopper (retired Admiral, U.S. Navy). On one hand managers, not only motivate people but they also set the course of direction and organize to achieve the targets.
1.0 Introduction to Strategic Management Strategic management practices the formation; achievement and reaching the major objectives executed by the management of the company, by considering the capital and a task of the internal and external environments in which the company wishes to compete. 1.1 Introduction to Singapore Airlines Singapore Airlines (SIA) is established in year 1972 with remarkable performance among its competitors in the industry throughout its 35-year-long history till date (Heracleous & Wirtz, 2009). According to Singapore Airlines (2014), SIA is one of the youngest aircraft fleets worldwide to destinations crossing a network of more six continents, with its iconic Singapore Girl providing excellent standard of service to customers. Throughout the years of operations, SIA has an impressive ever-growing list of industry 's leading innovations such as offering free headsets along with a choice of meals and drinks in Economy Class in the 1970s, followed by introducing satellite based in-flight telephones in year 1991, involving an ample panel of renowned chefs, the International Culinary Panel, to provide lush in-flight meals in year 1998, developing audio and video on demand (AVOD) capabilities on KrisWorld in year 2001, and lastly flying the airbus of A380 from Singapore to Sydney on 25 October 2007 (Singapore Airlines, 2014).
Until today, this incident is still affecting Malaysia Airlines in different aspects. Especially, on their corporate image, reputation and finance. Not only Malaysia Airlines, but the image and reputation of our country are also being affected because Malaysia Airlines have strong bonding with the government and they as a representative role stood out to speak for Malaysia Airlines. Malaysia government had given a very bad impression to others on their crisis management and crisis communications. Experts criticized their crisis management by saying “crisis in managing crisis” and “make a crisis worst” due to their failure in crisis communications.