Malaysia Airlines Swot Analysis Essay

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Introduction for SWOT analysis.
In this assignment that has given to me, I will do a research about SWOT analysis for Malaysia Airlines Flight (MAS). Firstly, let’s go through of SWOT analysis meaning. SWOT analysis is a process that identifies the strengths, weaknesses, opportunities and threats of an organization. Specifically, SWOT is a basic, analytical framework that assesses what an organization can and cannot do, as well as its potential opportunities and threats. A SWOT analysis takes information from an environmental analysis and separates it into internal strengths and weaknesses, as well as its external opportunities and threats. SWOT analysis is a dynamic part of an organization’s business and management development process. Strengths and weaknesses consider the internal (controllable) factors and Opportunities and Threats are external from the organization and to a greater or lesser extent are not controllable. They are the environment or context in which the organization operates. At the end of my research, we will find out what is actually the Malaysia Airlines System (MAS) strengths, weaknesses, opportunities and their threats actually.

Introduction for Malaysia Airlines System Company.
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The full name for this company is Malaysian Airline System Berhad. Actually, the airlines itself already founded in 12 October 1937 but they start to operational by 15 October 1957. Mainly based in Kuala Lumpur International Airport Malaysia and currently having as much 83 air craft. The CEO for MAS now is Peter Bellew. The airline began as Malayan Airways Limited and flew its first commercial flight in 1947 at Singapore as the headquarter, before Singapore being part and separate from Malaysia. Malaysia Airlines flies to over 60 destinations worldwide as Australia, Bahrain, Belgium, Canada, Denmark, France and many more cross mostly all over the

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