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Malaysia Airlines Swot Analysis

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1.1 Company name
Malaysia Airlines System (MAS) is a Malaysian airline with over 100 destinations worldwide. The company also operates domestic flight and charter operations. The hub is Kuala Lumpur International Airport while Penang International Airport, Kota Kinabalu International Airport and Kuching International Airport are used as the second hub.
1.2 Background
MAS History began on October 12, 1937, a carrier-based steam engine company based in Liverpool and Imperial Airways has sent applications to the colonial government in Penang and Singapore to start a scheduled flight connecting these two cities. Malayan Airways Limited (MAL) was established but the first paid service for passengers was only introduced 10 years later on February 2, 1947 and the inaugural flight carrying only 5 passengers was to Kuala Lumpur, not Penang. When Malaysia was established, the company 's name was changed to Malaysian Airways Limited in November 1963. Then, when Singapore split from the Malaysian Union on August 9, 1965, the Malaysian and Singapore governments took over the majority stake of the BOAC and other shareholders and the company changed its name Become Malaysia-Singapore Airlines. On April 3, 1971, the airline was divided into two companies, namely Singapore Airlines and Malaysia Airlines Systems (MAS). By 1972, MAS expanded its operations to over 34 domestic destinations and six international destinations. On October 15, 1987, the company 's name was changed to Malaysia

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