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Malaysia Milk Sdn Bhd Case Study

803 Words4 Pages

As we know, Malaysia Milk Sdn Bhd (MMSB) is a market leader in dairy and beverage sector in Malaysia. Besides that, it was incorporate in 1969 (Home). In 1977, it began manufacturing operation on prime industrial land in Petaling Jaya (Federation of Malaysia manufacturers). The main task of MMSB is to distribute a range of good quality dairy products by Singaporean counterpart and Malaysia Dairy Industries Private Limited to Malaysian consumers (Home). The brand logo identity is green color because it reflects the color of growth and vitality and also associates to balance and harmony of the mind, the body and the emotions (prezi). In order to achieve main task, it distributes the objective with SMART (Specific, Measureable, Achievable, Resourced …show more content…

Because of the introduction of Vitagen, it helped to educate the Malaysian public about the benefits of cultured milk drink for a healthy digestive system. Nowadays, Vitagen is still the popular choice for cultured milk for many Malaysians and it can satisfy the needs of health-conscious Malaysian consumer (Vitagen website). Vitagen is available in three delicious varieties which are Vitagen Regular, Vitagen Less Sugar and Vitagen Collagen Less Sugar.
Second brand that launched by MMSB is Marigold. Marigold has been the leading provider of wholesome and nutritious products for almost 50 years. Their commitment is to provide consumers with healthy products to enhance their quality of life and it reflects in the corporate slogan “For Health. For Life”. After that, company keeps improving its product and has grown from strength to strength. Finally, more successful products have been launched to the markets which are milk, fruit juices, yogurt, Asian drinks. For milk category, Marigold has launched three types of products which are Marigold HL Milk, Marigold UHT Milk,

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