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Malcolm Gladwell On Paco Underhill

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Malcolm Gladwell’s selection entitled The Science of Shopping maps out the whereabouts and tasks of a retail anthropologist by the name Paco Underhill. Underhill, described by Gladwell as a goofy looking Columbia undergraduate , who selected his unique occupation based on the works of urban anthropologist William Whyte. After delving into the field, Paco was able to establish Envirosell which has managed to counsel brand name corporations. Amidst all his success, Paco has been called labeled unpleasant names, because of what he does for work-related purposes. Gladwell’s excerpt, highlights just how eerie Paco’s behavior can get, as he spends numerous hours focused on a monitor analyzing the habits and nature of humans in shopping centers.

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