Essay On Mallive Gas

1614 Words7 Pages

Roles & responsibilities of marketing functions of Maldive Gas Pvt Ltd

Adam Fathuhy
A121774

Table of Contents
1. Executive summary 3
2. Introduction 3
3. Roles & responsibilities of marketing functions 4
Market research 4
Communication 4
Sales Support 4
4. How roles and responsibilities of marketing relate to the wider organizational context 4
5. Analysis of roles & responsibilities of marketing functions in the context marketing 5
6. Analysis of significance of interrelationship between marketing and other functions of the organization. 6
7. Critical analysis and evaluation of the key element of marketing functions and how they interrelate with other functional units of the organizations 6
Price 7
Promotion 7
Place 7 …show more content…

Sales and Marketing functions are run under one department.

5. Analysis of roles & responsibilities of marketing functions in the context marketing
PETLE Analysis
PESTL is a macro environmental analysis tool, which outlines how Political, economical, social, technological, legal and environmental issues may impact the organizations.

Political
Being a government controlled company, it has difficult to adjust prices of products and services due to public critics. In addition to it, government stances of providing services at cheap prices or providing service to unfeasible segment has been a challenge for the company. Petroleum Gas is an essential need for general public. It is extremely sensitive to increase the prices.

Economical
Due to inflation or price fluctuation of Petroleum products effects
Social
Engages socially through public events to mark certain festive occasions. In addition to their advertisement on TV plays vital role educating public about their promotions and products.

Technological
Recently Maldives gas started running online campaign on Facebook, currently it has 6,021 Facebook fan. Company has no presence on Twitter, Instagram and on Youtube. It is important

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