Nike: Company Analysis
There was numerous of sports branded company has been successful throughout history however there was also plenty of them could not repeat the feat of success. The most notable example would be between Nike and Reebok. Reebok, was once the most favourite athletic shoes in the world, could not maintain their success and was bought by Adidas in 2006. (Stock 2015) Whereas Nike, its revenues rose 5 percent to $7.8 billion in latest full year result (Nike 2015) and currently is dubbed as the most valuable sports brand in the world. (Forbes 2015) The success of Nike is because the company is good on performing four managerial functions: planning, organising, leading and controlling. (Waddell, Jones, George 2011, 8) Planning is to choose appropriate …show more content…
(Waddell, Jones, George 2011, 8) Leaders spur, reassure and work with individuals in order to keep them bonded and energetic to push ahead. That implies leaders have to set up a direction, communicating with everybody and keeping people psyched when difficulties escape from control. Setting direction is not quite the same as setting goals. A goal is quantifiable and concrete. Direction is extensive. Leaders implement direction with a vision, a mission and operating principles that match the company's direction and values. (Robbins …show more content…
(Waddell, Jones, George 2011, 11) The importance of organisational control may help managers acquire superior efficiency, responsiveness to customer, quality and innovation. A control system and IT are target-setting, monitoring, evaluation and feedback systems that give data to managers which is necessary in order to make sure the company’s goals are going effectively and efficiently. (Waddell, Jones, George 2011, 408)
Nike works intently with its suppliers to decrease expenses and build up item quality with new developments in technology. (Ros 2011) In order to make sure the company gain profit every year while maintain the quality of the product, Nike outsource mostly of their shoe production in Asia area, especially in China. The cost to set up a manufacture factory, the price of materials and the wages of workers is relatively lower compare to the Western countries. Plenty of material is highly demand in China region thus the cost and time of transportation can be greatly reduce. (Quinn&Hilmer
Summary Of The Noble Feat Of Nike By Johan Norberg
823 Words | 4 PagesSince Nike is investing into poor countries in return they receive new technology for free , therefore that technology is efficiently utilized to make shoes at a faster rate. Productivity is increasing and Nike ears millions of dollars. A very small proportion of this money is than consumed to attract workers by providing essential needs because the factory owners are aware that the absence of factory workers will cause severe damage to the reputation and productivity of Nike. Nike made a wise choice for gaining their profit because Vietnam being an eastern country will not protest or against the factory disciplines and rules on the other hand if they had chosen a western country they will not tolerate and accept injustice. This is the only reason why Vietnam is the Nike producing land because they are earning free technical equipment’s along with less paying workers
Rhetorical Analysis Of Nike's Just Do It Slogans
794 Words | 4 PagesNike spend a lot of money on marketing and creating products. Nike has created products with high quality in almost every sport around the global. Nike boosted their credibility and reliability, by manipulated uses of Ethos, Logos and lastly Pathos. I selected nike's ad because it on TV commercials. Nike's logo and slogan catches people's attention.
Nike Vs Under Armour Research Paper
620 Words | 3 PagesWhen it comes to athletic apparel, the first company people think of is either Nike or Adidas. Why is this so? Both Nike and Adidas have done an impressive job in marketing their products, with popular spokesperson like Kobe Bryant or Derrick Rose. Nike’s success is attributed to its products contributing to the success of the athletes who purchase them. Nike and Adidas seemed as though they had control on the athletic apparel oligopoly, but recently, Under Armour has become a serious competitor to the two companies.
Haig Leadership Analysis
2003 Words | 9 PagesPath goal leader are repeatedly brilliant individuals, who are dedicated, committed, possess high personal standards and an determined sense of duty. This kind of leaders have a tendency to be decisive, confident, eager to take charge and willing to accept responsibility. They exercise command easily, but tend to extract obedience. This kind of leadership is imposed by power, dominating and fear of punishment. Normally they are suspicious of new ideas, except for their own and cautious of discussion.
What Is Micro Environmental Factors Of Nike
723 Words | 3 PagesThe sales of Nike and Adidas Group are around $ 13 billion and $ 9 billion in 2012. Both companies run in the long way for market share and compete aggressively for sponsorship of major sporting events such as the Olympics. Continuing sponsorship in the Olympics will help Nike achieve rapid sales growth in the future. Citation: (Soni, 2014)
Under Armour: Competitor Analysis: Nike And Adidas
1158 Words | 5 Pages2.0 Competitor Analysis The industry that Under Armour is involved with is extremely competitive, with competing against big names such as Nike or Adidas. Although it’s hard at the beginning, but customers want to have the highest quality apparel therefore they turn to Under Armour. Under Armour stays in the competition by having high quality products, and also by signing endorsements deals with major athletes (Owusu, 2017). By having major athletes represent Under Armour, means the company will be bringing in "big money" because they will bring up the brand’s popularity. The major competitors in this industry are of course inclusive of big names such as Adidas, Nike, Dick’s Sporting Goods and Puma.
Nike Business Analysis: Internal Analysis Of Nike
702 Words | 3 PagesNike has sustained positive revenue in a worldwide market focusing on a healthy and active lifestyle. For the past 3 years Nike has gained a gross profit ratio of 8.73% in fiscal of 2013, 10.28% in fiscal of 2012, and 8.28% in 2011 . Thus showing the financial power Nike has, well the firm holds a net income of 2.5 billion in the fiscal year of 2013. Nike’s largest product category is footwear, representing over 55% of the companies revenue. Nike uses their financial resources ability to obtain large advertising plots, whether it is a commercial on television, advertisements on the Internet, or product promotion in athletic facilities.
Nike Case Study: Nike's Competitive Advantage
784 Words | 4 PagesGoals Nike focuses on pursuing opportunities and improving their product to enhance the human potential. Thereby they create product, services and experiences for athletes helping them overcome limitations such as climate and road types. Core Competency and Sustainable Competitive Advantage Nike’s have maxims to help Nike employees to create better products and provide better services for the customers. Henceforth creating better customer value compared to companies.
Nike Equality Adisement Analysis
1255 Words | 6 PagesWhen a person hears or sees the word America, what do they think? America is a country that almost everyone in the world knows about because there are certain words and phrases that can be used to describe it. Some common terms are sports, equality, the melting pot, powerful, freedom, hard working, and some more. All of these words make up what is known as the American Identity. This American Identity has been built up over time by people’s actions and thoughts.
Success And Failure Of Nike
1424 Words | 6 PagesNIKE The Factors that Led to Success and Failure of Nike in its Venture across International Markets Abishek TR* Abstract- Key words: INTRODUCTION The largest American suppliers of athletic shoes, apparel, and sports equipments .At the same point of time ,this company is known worldwide .The Success of this company is the result of the various strategies used in the international market expansion which helped them to enter into new markets and to strengthen its position in the traditional ones .
Nike's Advantage Of Globalization
1063 Words | 5 PagesNike’s first globalization strategy was outsourcing. Nike Inc. realized that manufacturing its products (footwear) in the U.S was expensive and to further export these products to distributors outside the U.S would be a massive challenge. This is because price affordability was a major concern for customers outside the U.S who would not comprehend why sportswear should be that expensive to buy. However, Nike Inc. took advantage of globalization by using the Japanese high-quality, low-priced production strategy by outsourcing all its shoe production to Japanese producers (Locke,
Analysis Of Nike's International Marketing Strategy
1115 Words | 5 PagesInternational marketing strategy is a combination of marketing principle that could be used to formulate a marketing strategy for specific products and services within one or more countries to extend or internationalise the company. The research paper is based on the international marketing strategy of Nike Inc. (a Sports Apparel retail company working internationally) to help the management of the company shortlist and identify potential market for them to expand their business. It utilised macro and micro analysis of the sports retail market to identify the potentials of the industry that would help them to increase their business performance in the international marketplace. Macro Factors PESTLE It is noted that PESTLE is one of the most important and effective that often used by organisations in order to assess different macro factors that influence their activities in a negative manner (Li, et al., 2014).
Micro Environmental Factors Of Nike
1368 Words | 6 PagesThis is due to Nike gets its merchandise generally from foreign manufacturers. To operate profitably, Nike need to get good value on products and supplies and, in turn, offer good value to its customers with accessible solutions. Publics: Many colleges and universities, especially anti-globalization groups as well as several anti-sweatshop groups
What Is Nike's Competitive Strategy
789 Words | 4 PagesNike is the leading and renowned world supplier of athletic apparel and shoes. The brand is in control of over 47% of the market for athletic shoes. The company begun way back in 1962 and it was founded by Phil Knight and Bill Bower. It was originally known as Blue Ribbon Support and only in 1978 did it change its name to the worldwide recognized brand, Nike. Nike provides its products to more than 100 countries throughout the world.
Nike Globalization Analysis
1313 Words | 6 PagesInitially, each country was provided with subcontracts for production while Nike retained all control of the products. Through this move, Nike was able to reach global market supply goals, but was also able to gain a competitive advantage, which competitors have found hard to beat over the years. By taking advantage of outsourcing opportunities, Nike is also able to produce at very low both through the raw materials and the cheap labor availability. As a result, Nike is able to largely invest in marketing and designing innovative designs, another strong tactic to survive competition in the industry.
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