Management Strategy Of Samsung

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Arab Open University
Tutor Marked Assignment (TMA)-
PT3 Form for B301A
Academic Year 2016 - 2017 Semester: FALL -2016-2017
Branch: Oman Program: Business Studies
Course Title: Making Sense of Strategy I Course Code:B301A
Student Name:Hamed Khamis Talib AL-Fazari Student ID: 140493
Section Number: Tutor Name:
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Distribution Questions 1 2A B Total Marks
Weight 40 30 30

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Criteria In text referencing 5 Referencing

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5 E-Library
5 Maxi. Penalty Deductions
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Samsung’s primary focus is in the electronics, heavy industry, construction, and defense industries. Other major subsidiaries of Samsung include insurance, advertising, and entertainment industry businesses. Samsung is one of the largest businesses in Korea, producing nearly one fifth of the country’s total exports.
Company History:
Samsung was formed in 1938 by Lee Byung-chull as a trading company based in Su-dong. The small company started as a grocery, trading goods produced in and around the city as well as its own noodles. The company grew and soon expanded to Seoul in 1947 but left once the Korean War broke out. After the war, Lee expanded in to textiles and built the largest woolen mill in Korea.
The successful diversification became a growth strategy for Samsung, which rapidly expanded in to the insurance, securities, and retail business. Samsung was focused on the redevelopment of Korea after the war with a central focus on industrialization.
Samsung entered the electronics industry in the 1960's with the formation of several electronics focused divisions. The initial electronics divisions included Samsung Electronics Devices, Samsung Electro-Mechanics, Samsung Corning, and Samsung Semiconductor &
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He has taken a Western viewpoint.
The way he has done so is to place certain approaches to strategy in four decades: Classical, Evolutionary, Processual and Systemic. Theories are short-cuts to actions. They contain our basic assumptions about key relationships in business life. The Classical Approach: approach, the oldest and perhaps most influential, relies on rational and deliberative approaches to strategy and planning. Evolutionary Perspectives on Strategy: approach draws on the metaphor of biological evolution, while substituting the discipline of the market for the law of the jungle.
Processual Approaches to Strategy: approach being more pragmatic, emphasizes the need to accommodate the imperfect nature of all human life, including the fallible processes which surround organizations and markets.
Systemic Perspectives on Strategy: approach is relativistic, regarding the ends and means of each particular strategy as linked to the culture and power of the local systems in which the strategy is

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