Management System Of Britannia
Britannia Industries Limited (BIL) is an Indian corporation involved in the food products and processing industry. Established in 1892 in Kolkata, as a small scale enterprise catering to the British populace, it has grown from strength to strength. The company went public in 1918, and after a series of acquisitions was finally acquired by the Wadia Group in 1993. Today Britannia is involved in the manufacture and sale of biscuits, bread, rusk, cakes and dairy products. With revenues of over Rs. 6000 crores, it is the market leader in the biscuit, bread and cake segment, and amongst the top FMCG brands in India. Its brand range includes Tiger, Marie Gold, Good Day, 50:50, Treat, etc. Its vast distribution network reaches more than half of the Indian population through 3.5 million retail outlets like kirana stores and hypermarkets.
Since product differentiation in markets like biscuits, dairy, breads, etc. is done at the sales and marketing level, Britannia realized the need of building face to face customer connect through active salesforce engagement. However, on the field, while interacting with customers, the sales people would be isolated from their ordering systems and stock data. Hence arose the need of a system which allowed remote access to ordering and production management activities to enable the sales person to spend more time with the customer and also provide him real time information regarding the ordering and production process.
Sales and Distribution system
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