Managing Complexity Case Study

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Arab Open University
Tutor Marked Assignment (TMA)
Academic Year 2014 - 2015 Semester
Branch: Program:
Course Title: Managing Complexity Course Code: T306B
Student Name: Alaa Salah Fouad Mushtaha Student ID: 0600040511653
Section Number: Tutor Name: Dr. Khaled Khames

Total Mark: Awarded Mark:
Mark details
Allocated Marks Questions Q1 Q2 Q3 Total Weight 60 20 20 Marks

Allocated Marks Criteria Presentation -4 Referencing -5 Word Count -3 E-Library -3 Total -15 Marks
100 Student’s Total Mark

Notes on plagiarism:
A. According to the Arab Open University By-laws, “the following acts represent cases of cheating and Plagiarism:
 Verbatim copying of printed material and submitting
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Philips’ first research laboratory was established in 1914 and the company started introducing its first innovations in the x-ray and radio technology. Over the years, the list of inventions has only been growing to include many breakthroughs that have continued to enrich people’s everyday lives.
Mr. Philips also mastered the art of low pricing that attracted millions of customers. Through the years, this company has employed more than 121,284 associates worldwide through Amsterdam, North Holland, and Framingham, Massachusetts.El Paso, Texas, San Francisco. More than 120 million customers per week visit Philips stores worldwide. In this paper, I will introduce Philips and give a little background on its history. I will discuss in detail, the analysis and cost structure of the company. I will also discuss the primary economic variables that will impact the long-run profitability of Philips.
In the 1920s, the company started to manufacture other products, such as vacuum tubes. In 1939 they introduced their electric razor, the Philishave (marketed in the USA using the Norelco brand name). The "Chapel" is a radio with built-in loudspeaker, which was designed during the early
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It is a way to deal with the problem that there are social, political and human rights component of high activity in the Systemic Thinking way, with the recognition that such problems are in fact very complex and can’t be regarded as a simple system. SSM is a useful way to approach complex situations and corresponding questions messy. SSM uses rich picture, Log frame and definitions called the root systems, and to investigate and views to look at the complexity of the situation by looking at the elements of a shortcut CATWOE.
1. Unstructured Problem Situation

Philips faced a problem in 2003 their investment in media was very unfocused and spread among many different product segments. The table shows only four product areas and target audiences for each, which were being addressed. Furthermore Philips products were sold under many names, using a variety of different advertising approach which leads to a great confusion in customers'
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