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Manchester United Pest Analysis

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Manchester United Football Club, nicknamed “the Red Devils”, is one of the leading football clubs in the world. The team based in Old Trafford, Greater Manchester, England. Founded in 1878, the club’s name was Newton Heath LYR Football Club and was changed to Manchester United in 1902 (Manchester United Investor Relations, 2016a). Manchester United has won a record 20 league titles and has also won much other European, UEFA and FIFA champions. That makes the club be the most successful football in the world (Manchester United Investor Relations, 2016b). The income of Manchester United is from multiple sources, including sponsorship, merchandising, product licensing, mobile and content, broadcasting and match day which are based on the club’s …show more content…

One of the most effective tools to examine those factors is the PESTLE analysis. PESTLE is one of the best situation analysis in which Political, Economic, Social, Technological, Legal and Environmental factors are analyzed to evaluate an organization’s plans in long-term. The PESTLE analysis for Manchester United is as …show more content…

Firstly, the club has created employment opportunities for the players and the officials. Secondly, the supporters of the team are across the world, so they will generate the positive financial flows which play an important role in regional development. Finally, the supporters of the club from foreign countries with their foreign currencies will contribute to boosting the Balance of Payments in the country. As with any football teams all over the world, Manchester United has united many people especially the football fans. People from different countries, different cultures, different classes, and different age groups usually watch football because of hobby or leisure reasons. Football has become an essential part of the current society; everybody talks about all topics related to football everywhere, either English Premier League, the world cup championships or the national championships. This makes a positive effect on the society because it can create employment. The development of the internet and broadcasting channels is the main technological factor affecting Manchester United. This allows the club to develop their brand through certain streams like their own website which attracted an average of approximately 36 million views per

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