Hotel Business Plan Essay

INTRODUCTION
Introduction of Mandarin Oriental Kuala Lumpur
• Mandarin Oriental Hotel is a perfect hotel to stay, whether for business or travel. Location of Mandarin Oriental Hotel is at the world famous, 88 storey Petronas Twin Towers. Mandarin Oriental Hotel’s room is big luxury to serve their customer. It also has several restaurant and bars in the hotel. The facilities in Mandarin Hotel such as spa and leisure facilities are a relaxing diversion from the hustle and bustle of the city and busy work. There are also have over 300 original works of art feature throughout. The high specification technology will be found in any guest room and meeting room, consumer will surprise and love the thoughtful comport of Mandarin Oriental Hotel.
Introduction

THE TYPES OF GUESTS THAT PATRONIZED THE ESTABLISHMENT
The types of guests that patronized the establishment in Mandarin Oriental Kuala Lumpur
• High income consumer
 The consumer that high income will choose Mandarin Oriental Hotel.
• Businessman
 Businessman will choose Mandarin Oriental Hotel because they can purchase it.
• Star
 Stars will choose Mandarin Oriental Hotel because they need some privacy.
The types of guests that patronized the establishment in Marini’s on 57
• High income consumer
 High income consumer has money in purchase quality services, food and beverage.
• Businessman
 Businessman may have to serve their partner company in a high-class restaurant.
• Stars
 Stars choose “Marini’s on 57” because they provide a private room for them to enjoy their dining.

COMPETITIVE ANALYSIS
Competitive analysis of Mandarin Oriental Kuala Lumpur
• Westin Kuala Lumpur
• Inter-Continental Kuala Lumpur
• Grand Millennium Hotel Kuala Lumpur
Competitive analysis of Marini’s on 57
• Sky Bar
• Luna Bar
• Troika Sky Dining
• Mai Bar

PROMOTIONAL ANALYSIS
Promotional analysis of Mandarin Oriental Kuala Lumpur
• Suite