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Maple Leaf Sports And Entertainment Case Analysis

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CURRENT COMPETITIVE SITUATION The Maple Leaf Sports and Entertainment’s mission statement is to “Excite every fan: objectives provide world class service to its fans” (_____). The Maple Leaf Sports and Entertainment company competes in a very competitive market thus a strong business strategy must be implemented. MLSE takes care of its fans by providing fans with numerous opportunities to be a part of the experience and never fails to respond to challenges in a timely fashion. MLSE has kept up with the changing times and demands and created a very competitive advantage by diversifying its offerings for sports and entertainment, expanding its broadcast services, providing alternative markets and bringing forth merchandising opportunities. Diversification:
Toronto is seen as a multicultural epicentre and MLSE has …show more content…

In the same way that all companies have costs, profits, competition and other factors to take into consideration while doing operations, sports teams also have a lot of threats that can hinder long term sustainability and or survivability of the brand. Companies like the MLSE need to have other activities in different sectors to adapt to fans’ preference changes. For example, they could invest in real estate in order to have alternate sources of income in case one of the franchises or sectors is not doing well for an extended amount of time. In most cases, the costs of running a franchise are high since there are a lot of areas to take care of like stadiums and facilities. Keeping them up to date may prove to be a challenging task, therefore it is important to make sure to operate in cities that give incentives to sports teams such as funding or economic help. The MLSE does an excellent job understanding the importance of their surrounding

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