Pros And Cons
4.0 Family background of candidacy during the election
One potential mechanism by which family background in politics can affect election performance is name recognition. Candidates that have the family background are often more familiar with their own villages and towns. Voters may have heard of the family in the past and may even know the family members themselves, thus leading to the voters are prefer the well-known families than the candidates who do not have the family background. The family name being the "brand" that voters can recognize.
In addition, candidates from political families may also have the informational advantage. They can use their privileged status in the family network to understand voter preferences and customize their campaign platforms and promises. This informational advantage also allows them to understand the relative weakness and adjust the strategy
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In 1991, Imelda Marcos returned to the Philippines. The then- president Corazon Aquino allowed her to return to the Philippines to face charges of graft and tax evasion. In 1995, his wife Imelda became congresswomen. She won a congressional seat in Leyte, at the same time Bongbong Marcos ran for the Senate and had taken part in the Nationalist People’s Alliance (NPC) ticket. In 2013, Imelda and Imee which is Marcos’s daughter won 3 years as a congresswoman and as governor of Ilocos Norte (Cathrine&Addie, 2017).
Marcos’s son Bongbong Marcos also involved in politics. He boosts up the sentimental in a large group of voters born after 1986, who saw Marcos ' time as a period of promises and take the 196 People Power revolt which was the democracy icon Cory Aquino and four other presidents as a failure.
In 1991, Marcos won the House of Representatives with a voting bloc of 9 million supported him in the voting area of the Ilocos area in the northern part of the Philippines, which was his father’s old administrative
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