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Marco's Pizza Swot Analysis

783 Words4 Pages

A company’s strengths and weaknesses are the internal factors of an organization which means that it is the situation inside the organization. Based on the question Marco’s Pizza is a pizza business company therefore it has the strengths and weakness.
Strengths
The special recipes and fresh ingredients are part of their strength. Since Italian food pays more attention to its quality, Pat Giammarco ultimately perfected the dough, sauces, and cheese which make the pizza become more amazing and unique than other competitors (Pizza, n.d.). They make the pizza dough in a traditional way and make it on the same day in each stores which ensure provide a fresh crust (Blog, n.d.). The special sauce is the signature of Marco’s Pizza which is developed by the founder and his father. They use the vine-repined tomatoes to make it few hours and then add some secret spices in (Pizza, n.d.). In addition, Marco’s Pizza owned three types special blend of cheeses and never frozen it (Pizza, n.d.). They also choose the top-quality suppliers to make sure that they obtain the best quality vegetables and meat to top their pizza (Blog, n.d.). Marco’s Pizza developed a nutrition portal since many people pay attention to their nutrition especially weight loss …show more content…

The Smart Site Solution is a predictive analytics model which provide Marco’s Pizza the method of evaluating the sites and markets for development (Insight, 2010). Moreover, since Marco’s Pizza worked with the Pitney Bowes Business Insight in 2005, they had expanded their chains into 10 new states (Insight, 2010). In the last few years, they also has sold over 750 new locations and set up approximately 70 new locations (Insight,

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