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Patanjali Soap Essay

1033 Words5 Pages

Contrast between Patanjali Soap and Margo Soap
Patanjali soap : As we put our attention towards the patanjali soap we know that as it is come in 2006 and is spreading vigorously in Indian and some another parts of the Asian countries. As we all know that there are different herbal soap are available to have natural bath soap. All the natural soap are made up of natural ingredients. Some of the soap are: patanjali haldi soap, patanjali rose kanti soap, patanjali aloevera kanto soap, patanjali neem kanti soap, patanjali lemon hani kanti soap, pantanjali panchgaya kanti soap. These all soap are made up of herbal and natural ingredients.
On the other hand if we put our attention towards other soap Margo soap. It is one of the oldest soap in Indian. …show more content…

Now a day’s people prefer more patanjali soap compared to Margo soap and patanjali products are so much consume by the consumer. It is becoming a very competetive brand in India.
Targeting to other Brand : Patanjali is not targeting the soap only but also they clearly targeting older fast moving consumer goods(FMCG) like Colgate, Palmolive, nestle, dabber and HUL revenue growth in the past 7 quarter has constituently fallen from 13.2% in June 2014 to 3.2 now. Patanjali is also taking on the big player in other geographic, exporting its products to Canada, USA & UK among other …show more content…

The ‘swadeshi’ consider this to be their finest hour, and that has helped his desi brand which openly talk about stopping the outflow of cash abroad because of MNC brands.
PM Narendra Modi had during his first Maan Ki Baat radio address to the nation on October 3 2014, urge people to use khadi products.the thousand of khadi bandhar outlet across india may soon be start selling ayuvedic and food products manufactured by an institute run by baba ramdev.
Contribution in Economy: According to report Patanjali is one of the fastest growing FMCG brand in India with an estimated turnover of 2000 crore in 2014-2015 revenge of patanjali ayurveda crosses. In the financial year 2015-16 a turnover is 5000 crore. The industrial data basically indicate that the brand has market share of 4.5%.
Growth and Expansion: Patanajali as a brand currently has more than 350 products from toothpaste to soap and from oats to health drinks. Patanjali will soon be launching the swadeshi jeans and its mobile app, which will help and allow consumers to locate nearby outlets that there are selling patanjali product facilitate online

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