Marico Internal Environment

MARICO: INTERNAL ENVIRONMENT ANALYSIS

Section: B

Manjot Singh

PGP30087

DECLARATION:

“I, Manjot Singh do hereby declare that the report is my individual effort and that no part of the report is copied from published/unpublished sources without proper citations.”

Contents

Executive Summary: 3

History: 3

Mission and Vision: 3

Values: 3

Management structure and nature: 4

Human Resources: 7

Brand Image and equity: 8

Performance: 8

References: 10

Executive Summary:

Through this report I intend to analyze the internal environment of Marico Ltd. By carefully scrutinizing the factors comprising the internal environment of a company one can find direct relationship between it and the business

6) Excellence: Striving for continuous improvement and challenging status quo every day.

7) Global outlook: Sensitivity to global culture and adapting to the requirements of the globe.

8) Boundarylessness: Seeking and giving support to people transcending functions and units so as to maximize the value generated.

Total Value system: “Make A Difference”

These values encompass the whole culture at Marico. These values have been shown since the very beginning at Marico. Be it the introduction of plastic bottles in 1980s or the introduction of Revive, starching solution for Indian homes, Marico has always been at the forefront of innovation. Boundarylessness value was shown in the decision of venturing into skin care Kaya clinics. Global outlook is embodied in the organization multiple businesses throughout the world.

Management structure and nature:

Marico has a flat organizational structure with very few levels between a shop floor worker and CEO. This fosters innovation and leads to very less repetition of work. Also decision-making is made much faster by employing this structure.

Now we shall examine the board of Marico.

Board of

Parachute: A market leader and one of the oldest of Marico’s brands. It enjoys great equity and loyalty in both rural and urban areas in India. Over the years many packaging innovations like moving from metallic containers to plastic ones have made sure it has evolved with times and given the consumers to stick with it. Also with Marico’s introduction very small SKUs’ and tamper proof seal has built trust with consumers. All these innovations have been possible because of internal environment of Marico. Today coconut oil is synonymous with parachute.

Saffola:

Saffola is a healthcare brand and products portfolio spans across edible oils, salts, oats etc. In the oil category it is a market leader. With consistent efforts this brand has been built. Marico has been educating Indians on the importance of a healthy heart.

Set Wet and Zatak: These are the hair gel and deodorant brands which marked Marico’s strategy of entering the youth market. These aren’t as strong brands as their peers are but considering that they have not been in the market since very long, they have gained considerable traction in the last few years.