Marikina Hotel Case Study Summary

SOLUTION NOTES

PROBLEM STATEMENT
Marikina Hotel (MH), a self supporting local economic enterprise, only generates income enough to cover its operating expenses. The management failed to seek ways to innovate MH's operations and build long-lasting customer relationships primarily because of limited budget and facilities. The lack of performance indicators and quality targets also failed to objectively evaluate and eventually improve its operations and services. With these, MH unknowingly settled for mediocrity without even exploring options for possible customer base, services, and facilities expansion.

SCOPE AND LIMITATIONS
As mentioned, the Marikina Hotel does not spend any on marketing and promotions which explains why it has a weak and

This price range is the lowest among the hotels within Marikina. When compared, though, to its closest competitors, Hotel Sogo and Oracle Hotel (See Appendix B), the motels will have the advantage. However, Marikina Hotel does not really serve the same purpose nor fall under the same category of those motels. MH is a local government hotel making it difficult for them to request funds to improve their facilities. In effect, MH attracts the people who prioritize affordability the most such as government employees and budget travellers. Even though these customers are well aware that the facilities are not that updated since it is managed by the local government, they would still choose Marikina Hotel because they know that they will receive the value for money they are looking for. In addition, the place is very convenient and accessible within the Marikina, Antipolo, and Cainta Area. Meanwhile, the rates for the Convention Center is the lowest and most flexible at the same time when compared with other events places in Marikina and nearby cities (See Appendix C & D). This unmatched affordability makes the hotel so popular as an events place in Marikina, Antipolo and