Marina Bay Sands Marketing Plan

INTRODUCTION

Marina Bay Sands is a resort with hotel, casino, retail stores and also convention area. They also have venues such as nightclubs, theatres and a museum. Marina Bay Sands was first began its operations in 2010, April and officially opened on 23 June on the same year, by Las Vegas Sands (LVS) Corp. It has a 570,000 sq m waterfront side located at Marina Bay, and also includes a three 55-storey high of hotel towers that comes with a 12,400 sq m Sky Park and also a lotus-shaped ArtScience Museum. MBS contains a total number of 2,600 hotel rooms across the three 55-storeys high of towers, alongside with more than 300 boutiques. And their convention area could fit up to a 45,000 people. The outlook of the building was designed by an

It is also known for having plenty of pretty attractions for people who enjoy more on viewing the scenery. Which this includes many attractions that probably only Singapore has it and it will sparks the curiosity of the tourists and the reason of why they want to visit MBS.

Current Strategy: MBS is targeting more on tourists mainly on their outlook of the building and also its casino that many would want to enter and have a look since it is free for entry for tourists. They are also opening more eateries to attract foodies tourists that would be going around eating local delicacy. As MBS is also a shopping and fashion hub with plenty of tourists, alongside with world class infinity poll which is located at the top of their building at 55-storeys high. MBS is also well known for having multiples Michelin stars rated restaurants operating in the

And also there is a lot of online shopping with great offers and promotions to attract people in staying home and shop to get your items delivered by paying a certain amount of delivery fee or spend a amount to be able to waive off the delivery fees. Hence, traditional media has to be powerful enough to attract the current millennials in reading on the newspapers, magazines or pamphlets or even watching the news.

Recommendations

1. It is also good if MBS has their own app to allow shoppers to view about the mall’s current promotions and news that is going around as smartphones is widely used by many in this century.

2. Retailers can also go for more customer service skills workshop to upgrade themselves and be able to convert window shoppers into buying customers.

3. And also companies that have a store in MBS could also do some promotions to attract more customers and tourists instead of using mall’s promotions to attract crowds.

4. And the last recommendations is MBS could give our pamphlets at the mall entrance to notify shoppers of the current ongoing mall promotions and promotions going on around the mall to attract more