The marketplace is a key factor in the development of loyalty. The area or location where a hotel is build is very important as that is one of the main criteria of choosing a hotel to stay for a guest. The surrounding of the hotel area has to be an interesting place or either has to have a beautiful
Hotel Dolphin will be able to better serve the client by charging a premium price for the services offered if it focus on the right segment as focusing on these segments and satisfying their needs can uplift the profitability of the company. In terms of geographic segment, it will need to segment the market into broader categories such as local, Asian, European, etc. who have different spending capacity and the patterns (e.g. European side is considered as the high income
They also provide video conferencing facility, audiovisual equipment, business services , flexible seating arrangements , flipchart etc. These hotels mostly located outside the metropolitan areas and have facilities like golf , swimming pools , tennis courts , fitness centres , spas etc. 3. Levels Of service • World class service: - These are also called luxury / Five Start hotels , they target top business executives, entertainment celebrities , high- ranking political figures, and wealthy clientele as their primary markets . They provide upscale restaurants and lounges , Valet, concierge services and also private dining facilities
This is the second highest cost after wages. To reduce the impact on the environment, it is necessary to control the consumption of fossil fuels and to turn to clean technologies and renewable energy. (Best Environmental Practices for Hotel Industry by Sustainable Business Associates) Recently, with the negative effects to the environment, there has been an extensive effort and demand in greening the tourism industry (Jamaludin and Yusof, 2014). There are various views and reasons why establishments practice environment friendly hotel operations. Primarily, some establishments believe that it is an obligatory thing to since it talks about the environment.
Mahmoud S. Abou Kamar : According to Mahmoud, in the present scenario, the hotel industry needs to continuously ramp up its operations by improving the quality of its products and service and devise competitive strategies to reduce operation costs and increase capacity. In order to improve their operations and enhance their performance, hotels across the world are actively engaged in a wide variety of quality improvement initiatives such as TQM and Six-Sigma. After initial success in manufacturing organizations, Six-Sigma has gradually gained widespread application in service organizations, including hotels and lodging. Mahmoud’s study attempts to assess the effectiveness of Six-Sigma and examine its impacts on various performance measures
Simply put, the hotel management company handles anything that the owner does not wish to deal with. They will assist the owner in creating a business plan and will work with him / her by giving suggestions regarding design, layout and even the marketing plans for the launch or re-launch of the hotel. All the owner wants is to see that his investment gives him the proper returns that he expects. In this case, he leaves it entirely to the management company to do the proper groundwork and assessment be it design, location, target markets and expertise that they may hire. Hotel management companies are an excellent choice for any hotel owner as these companies relieve the stress of business operations.
Thus, a successful hospitality industry does not focus only product and services but in what way they are delivered. Superior service quality is the best strategy of differentiation. 2) Relationship building Building relationship with customers can benefit organization to generate revenues with developing brand reputations. To improve relationship with the external customers it was found that employees plays important role. Informal ways to build relationship with top management and front line employees is best means to build long-term relationship with customers.
The main target of the hotel industry is attract international tourism which will host a variety of different properties. Hotel industry has a backbone of government and it is the government support helps to sustain in a competitive world. The government charges great amount of the tax on the luxury and star category of the hotels. Political changes have a direct impact because of the government, especially on the hotel industry. The state government has to take huge decision which will support the growth of the industry.
4) Help to adapt change in hotel and controlling them due to the competitive change. 5) It will support hotel to determine HR performance when need to improve and gives guidelines. 6) It help to hotel to use qualitative approach. [Answer 2.] a) E-HR system in current hotel: Technology innovation is enhance day by day and it provides a lot of opportunities to as well as give challenges also.
Abstract The business tourism sector is an important facet of tourism as it not only fuels the global market channels; it is a chance for business associates to network with like-minded associates from all corners of the world. A business tourist seeks the comfort of a home away from home that can help him unwind after a long day while on a business. The aim of this paper is to analyze the marketing strategies used by Radisson Blu hotels to attract repeat business tourists to their hotel. The paper employs literature review principles to analyze how aspects such as Maslow’s pyramid, the 4P’s, Porters generic strategies and the Ansoff’s matrix have been applied to the operations of Radisson Blu hotels to meet their business objectives. Using