Market Case Study: Crocodile Cleansers

Crocodile Cleansers is a small company that in South-East, that market varies type of cleaning products for customer. The principal product is Ab-Stain, a fabric remover available in liquid form. Robert Whitney is the new product manager for Ab-Stain. Robert was offer the job after his old boss left the company. Before this, Robert worked as assistant manager for four year. With his new position Robert faces a serious problem. As we know, Ab-Stain is superior to national brands as a stain remover to most sort of stains, but the sales have been declining.

To find out why this problem happens, Robert does some market research to overcome the problems. Based on his market research, Robert found out that consumer switching to national brands.

After one short discussion with Research and Development Robert finds that propellant needed for an aerosol spray to Ab-Stain contains hydrocarbon. Robert have read that hydrocarbon contribute for ozone materialization in earth primary level atmosphere. During extreme heat time and stagnant air, increasing ozone levels. Ozone disturbing respiratory system and can cause respiratory illness. During high period ozone, ozone warning issued. In these times, people in area asked to avoid weight outside seriousness--especially teenagers, old, and that with respiratory problems like asthma.

Due to these concerns, Robert decides do a study test consumer attitude about two dispensers is new-an aerosol and a pump--and compare consumer reaction to their attitude towards original liquid. He hopes so that pumps that does not use hydrocarbon, as acceptable like aerosol. For his disappointment, consumer evaluate same pump with liquid form but very interested on aerosol.

Robert faces difficult task determine whether offer that environment aerosol version fly in the ointment Stain Ab that definitely withdraw sales decline, or remained with liquid. He know him may not be invoked to consumer concern for environment or health. If the target market is really concerned, they will not become change to aerosol product offered by

They cause effects psychoactive, and for that purpose people use spray to get highly. There is long-term and short-term danger to this practice. In short term, overexposure to aerosol spray can cause a person feel immune for a few hours. People have headache that is long-standing in front head. In extreme case, spray can cause nausea, vomit and confusion. If you experience these symptoms when using aerosol products, stop use immediately and transfer to one environment outside. Considering suction in large dose could also cause death by suffocation. For the long term effect, the usage repeat can cause damage to part of the brain known as hippocampus, which control memory. An abuser has probably increase difficulty learn new things or complain a casual conversation. It can also damage myelin, a brain tissue which simplifies message approval through nerve. Myelin downgraded can move towards rigor and