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Market Culture: Verizon Case Study

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Verizon wireless base their organization off of a Market Culture. Market cultures concentrate on the external environment and guided by competition and want to deliver results, customers, productivity, and profits take priority over employee development and satisfaction ( Kinicki & Williams, 2016, pg. 230). Verizon has a lot of competitors like Sprint, T-mobile, and AT&T, which are just some of the wireless company 's. They all are the top best wireless services out of all those that are provided. Verizon has made sure to stand out with having the fastest and best service they offer a bring your own phone option, they buy out contracts from other carriers, and inside store service is fast and the employees are well trained with the technology.

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