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Aguilera Industry Analysis

1397 Words6 Pages

The decision of entry time is a dilemma between the risks of premature entry and the lost advantages of late entry. If the company enter the market on a small-scale mode, then it builds a footing to learn, if a large-scale mode, then it obtain first mover benefits by the analysis of Aguilera (2004)
Environments further analysis the international market entry according to some authors.
According to Johnson et al. (2008) one of the major steps that need to analyse before international expansion is environmental analyse. The company exists in political, economical, social, technological, environmental and legal environments where the situations of environments are changing every time.
Comparing Varadarajan et al. (2009) and Yip (1999) one can …show more content…

(1995) environmental analysis should considerate potential and current changes in the environment. This analysis possibly to establish on the analysis of five forces of industry and also determinants in the diamond of the national competitiveness. Hence the point a view of changes taking place currently and history is crucial counsellor to predict the future, because the history is alive in the present.
Industry analysis is another important determinant factor of market entry by some authors.
According to Carpenter (2012) the decision to expand new market should depend on the specific environments of the industry in which the company operates.
As it is said by Griffin and Pustay (2010) for the purpose of analyse market expansion life three main stages need to take into …show more content…

The more competitive rivalry there is, the worse it is for existing companies within the industry.
Competitive advantage is the last step of analysis of new market entry by several authors.
The origin of competitive advantage is superior value creation by Kuada and Sorensen (2000) where the unique abilities of an organisation come from its resources and capabilities. In order to gain competitive advantage, companies need to chase strategies that are already built on the existing resources and capabilities of an organisation, and they need to define strategies that built additional resources and capabilities. Specific knowledge and information are important for the company in the process of becoming international business.
By Aguilera (2004) competitive advantage in the new market are following: innovative capabilities (R&D), advanced technology & know-how and industry – specific Marketing

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