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Anothe The Book Store Case Summary

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Question 1: The supply chain function impacts company success because supply chain management coordinates and integrates all of the activities performed by supply chain members into a seamless process. One trend that is becoming predominant in supply chain management is inventory control. For example, methods like work-in-process, allows a person to view material becoming finished materials and automatic replenish programs, allows a real time inventory system that triggers shipments only when a good is sold to the end user. These methods make the inventory control trend predominant.
Question 2: Market factors that affect the choice of distribution channel are target customers considerations. Specifically, these questions should be asked: who are the potential customer, what products and services do they buy, how they buy, where they buy. Also the geographic location, size of market, and sales forces play a big part in market factors. Product factors such as product life cycle is an important factor in choosing a market channel. …show more content…

The book store is centered in-between all the building on campus. Being in the center of the campus allows it to be easily accessed by different groups of students and it allows for the building to have ample room if it needs to grow. The book store address the personnel component by hiring students to work in the store and provide help with books, apparel, food, and graduation supplies. This makes it easy for students to find different items and it makes them feel comfortable coming in for help, as opposed to having to find and order all the items themselves. The book store can better promote the other services that they have. For example, Coffee, fast and cheap food, and backpacks. To better promote the other services the book store could do a short commercial about what they offer and have it play on the TVs that are scattered throughout

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